In this era of COVID-19, the 2020 holiday marketing season is shaping up to be a completely different animal than in years past. It is important for retailers to continue to adapt their business models as they have since the pandemic began and make sure they do everything they can to finish the year strong while keeping consumers engaged in a safe but effective manner.

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Here are 5 retail holiday marketing tips for 2020 during the COVID-19 Pandemic:

1. Remind consumers of the value of shopping local and supporting local business. There is been a real movement in communities to make sure local businesses are supported. Now is the time for retailers to remind their customers how much they appreciate their business over the past few months while introducing fresh products, sales, and discounts.

2. Up your gift card and e-gift card game: This is the most … Read more

2020 has undoubtedly been an abnormal year and, as the year comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2021?

Of course, we’re happy to help you come up with a comprehensive marketing strategy for your business, but if you’d like some advice to do it yourself, follow this convenient guide.

Step 1: Review This Year

Before you can figure out where you’re going, take a look at where you are. What were your goals for 2020? Did you achieve them? In addition to your marketing strategy for this year, think about the specific tactics you tried. How did they work out?

Step 2: Review Your Target Audience

Did you include defining your target audience as part of your content marketing strategy? Do you have a … Read more

The better we understand the theory, the better our decision-making becomes, without even having to think about it.

Marketing is the psychology behind selling more products or services.

By understanding more about consumption and the thought processes behind it for customers, the better we can please them. The more we understand about how businesses work, the more we can improve the processes. The more chances of success!

This article explores five theories and models that all business owners and marketers should understand.


The 80/20 rule

The 80/20 rule suggests that 80% of sales come from 20% of customers.

This theory dates to 1896, conceived by Italian economist Vilfredo Pareto, to explain wealth distribution when he noticed that 80% of Italy’s land was owned by approximately 20% of the country’s total population. It is thought that his initial observation was that 20% of the pea pods in his garden produced 80% … Read more

Steven Werley, a DM Certified Partner who runs Maximum Effort Agency, has been in the CP program for the last year.  But in the last few months, he has changed the way he uses the CP resources and completely overhauled his client meetings. 

And it has completely changed the game for him. Not only has he seen his close rate with clients double, but he now can charge more for his services because he is providing more immediate value to his clients with this new structure.

Steven taught his new meeting structure at a recent Certified Partner Training Day, and we reached out to learn a little bit more about what made him want to change his process, what the results have been, and what exactly went right. 

We wanted to both showcase Steven’s success and break down some of the winning tactics that might just be the missing … Read more

With lights, decorations, and sidewalk Santas, it’s beginning to look a lot like the holiday season. Unfortunately, it’s also looking like the pandemic will put a damper on our usual holiday fun. Most brands have considered what socially distanced store capacity and the danger of COVID exposure may do to their bottom line. Their marketing reflects that understanding, not only for the potential danger that holiday shopping might bring, but also for consumers’ desire to experience some normalcy during the holidays.

The stark reality is that holiday shopping will be different this year. It’s important for brands to let their customers know how they plan to deliver a positive customer experience to help make their holidays as merry as possible while being as responsible as possible.

Here are some brands that are nailing their 2020 COVID holiday marketing.

Tommy Hilfiger’s Interactive Experience

However convenient online shopping has become in recent … Read more