In 2016, a Business Insider report on the use of emerging technologies in business showed that many business decision-makers would have chatbots in place by 2020.
800 business leaders responded to the survey – senior marketers, chief strategy officers, top sales executives, and chief marketing officers from Europe and Africa.
Some of the chatbot applications that these leaders were eyeing to implement included interactive software platforms common in email, apps, SMS, and live chat applications. 42% of the respondents said that they would also activate chatbot technology in marketing, sales, and customer service.
Have the business executives actualized their intention to have chatbots in their business marketing strategies by 2020?
Today, 67% of online visitors have had close interactions with a chatbot, and 58% of businesses working with chatbots are B2B. These intelligent automated helpers handle an enormous chunk of the 2 billion messages that run between businesses and their … Read more