In this era of COVID-19, the 2020 holiday marketing season is shaping up to be a completely different animal than in years past. It is important for retailers to continue to adapt their business models as they have since the pandemic began and make sure they do everything they can to finish the year strong while keeping consumers engaged in a safe but effective manner.
Here are 5 retail holiday marketing tips for 2020 during the COVID-19 Pandemic:
1. Remind consumers of the value of shopping local and supporting local business. There is been a real movement in communities to make sure local businesses are supported. Now is the time for retailers to remind their customers how much they appreciate their business over the past few months while introducing fresh products, sales, and discounts.
2. Up your gift card and e-gift card game: This is the most … Read more