By working closely with governments, communities and conservation partners, Kenzo’s initiative aims to double the number of tigers in the wild by 2022, the next Chinese Year of the Tiger
Kenzo is partnering with the World Wide Fund for Nature (WWF) to support “Tx2”, a global commitment to protect the world’s wild tigers and double their numbers by the end of 2022.
As part of the partnership, Kenzo has launched a capsule collection dedicated exclusively to the big cats that serve as the brand’s mascot. For each item sold, Kenzo will donate US$10/£7.85 to WWF to contribute toward achieving the Tx2 goal. With this latest initiative, Kenzo remains faithful to its long-standing philosophy of celebrating the natural environment and contributing to its protection.
Wild tigers perfectly embody the founding principles behind the Kenzo brand – energy, power, nature as a key source of inspiration and the dynamic “Jungle Jap” spirit. … Read more