Global Business

Sales Manager

Advertising Agency

Fendi is inaugurating a new Sustainability section on its website, detailing Maison’s commitments around three pillars: environment, supply chain and community

Fendi is spotlighting its commitment to environmental and social responsibility on 11 November in conjunction with the laying of the cornerstone for its Fendi Factory in Tuscany. This new facility will become Maison’s centre of excellence for creation, development, innovation, training and production, all centred on sustainability. The adventure unfolds on Fendi’s official website.

Fendi is inaugurating a new Sustainability section on its website, detailing Maison’s commitments around three pillars: environment, supply chain and community.

Fendi will promote complete transparency across every link in its production, from the sustainable materials used to craft Fendi’s high-end products, to initiatives at its stores. The storied Roman luxury house is addressing the imperatives of preserving and passing on unique savoir-faire, including training talented new generations at the Massoli Academy in Rome … Read more

With November almost over, what a month it’s been for UK shareholders. News of Joe Biden’s US election victory gave cheap shares an early boost. Then news of three effective Covid-19 vaccines lit the fuse and shares skyrocketed like fireworks. So far in November, the FTSE 100 index has soared by 790 points since Halloween, up over 14% in four weeks in a record-breaking comeback. It’s a similar tale across the Atlantic, with the S&P 500, NASDAQ and Dow Jones Industrial Index all setting record highs in the past week.

The FTSE 100 has had a rough year

Although this month has seen a record-breaking rebound, the FTSE 100 has had a poor 2020. It’s down nearly 16%) this calendar year, even after November’s fireworks. With few big tech stocks and heavy weightings in banks, oil & gas, and miners, the Footsie has fallen out of favour among global … Read more

Software engineer Raymond Berger begins his work day at 5 a.m., before the sun comes up over Hawaii.

Rising early is necessary because the company he works for is in New York City, five hours ahead of Maui, where he is renting a home with a backyard that’s near the beach.

“It’s a little hard with the time zone difference,” he said. “But generally I have a much better quality of life.”

The pandemic is giving many workers the freedom to do their jobs from anywhere. Now that Hawaii’s economy is reeling from dramatically fewer tourists, a group of state officials and community leaders wants more people like Berger to help provide an alternative to relying on short-term visitors.

Coinciding with the approach of winter in other parts of the U.S., “Movers & Shakas”—a reference to the Hawaii term for the “hang loose” hand gesture—launches Sunday as a campaign … Read more

2020 has undoubtedly been an abnormal year and, as the year comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2021?

Of course, we’re happy to help you come up with a comprehensive marketing strategy for your business, but if you’d like some advice to do it yourself, follow this convenient guide.

Step 1: Review This Year

Before you can figure out where you’re going, take a look at where you are. What were your goals for 2020? Did you achieve them? In addition to your marketing strategy for this year, think about the specific tactics you tried. How did they work out?

Step 2: Review Your Target Audience

Did you include defining your target audience as part of your content marketing strategy? Do you have a … Read more

Kinder Joy’s new television commercial, “Doorway to Memories”, showcases how special moments create powerful family memories

Kinder Joy, a global confectionery brand and uniquely surprising treat made especially for kids with parents in mind, is kicking off the holidays with a new holiday TVC showcasing the special moments families share.

The global confectionery brand’s 30-second spot, titled “Doorways to Memories,” commemorates the quintessential family tradition of marking a child’s height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his future children.

“For generations, Kinder Joy has helped turn little moments into magical memories,” said Felipe Riera Michelotti, Vice President of Marketing, Kinder, North America. “These moments that families create together are more important than ever, and through the message of our new ad, we hope to inspire the creation of lasting traditions between parents and children.”… Read more