Welcome to Off Type! I’m Aaron Reed, and I have been working in the world of marketing for over 12 years. But let me tell you, it’s not all about fancy ads or the catchy jingles. What really excites me are the stories. The real, raw, and relatable stories that give life to brands and make them connect to the people on an emotional level.

As a kid, I used to love commercials. I found it fascinating that a short story could make people laugh, cry, or even rush out to the store to buy something. Then I realized that marketing is basically storytelling with a purpose.

In the years that followed, I have worked with many businesses, big and small, and have had the pleasure of meeting some brilliant and creative minds. One thing I learned was that proper marketing is more than just something that sells. It inspires, engages, and creates communities.

That’s why I created Off Type. I wanted a space where we could cut through the noise and the same old recycled advice. A place where curiosity is encouraged, questions are welcome, and growth is a shared journey.