Umbro scores a long-term partnership with England Rugby

Umbro unveils its new England Rugby match day kit that will be worn by the England Men’s and Red Roses teams, as the Official Technical Kit Partner Umbro has revealed the new England Rugby match day kit that will be worn by the England Men’s and Red Roses teams, as […]

Umbro unveils its new England Rugby match day kit that will be worn by the England Men’s and Red Roses teams, as the Official Technical Kit Partner

Umbro has revealed the new England Rugby match day kit that will be worn by the England Men’s and Red Roses teams, as the global sports brand enters into a long-term partnership with England Rugby, as the Official Technical Kit Partner.

Umbro’s iconic double-diamond of Umbro goes on sale on Friday 11 September 2020. In addition to match day kit, Umbro will provide training wear and off-field kit as well as a full range of supporter wear for men, women and children.

Umbro joins England Rugby with nearly one hundred years of experience in the development of performance products that have been tried and tested at an elite level, across sports – including home nations, multiple clubs and the 1971 British & Irish Lions team.

The brand’s extensive experience across sports, its pioneering approach to developing kit and rigorous testing have ensured Umbro is ready for rugby. With a thorough testing process, Umbro has ensured the England Rugby kit meets the unique demands of the modern game.

Anthony Little, Managing Director Umbro, commented: “We are hugely excited to finally unveil the new England Rugby kit. We know just how much this shirt means to the players and fans who proudly wear it. The demands of modern rugby mean our kit needs to be ready for the challenge, so we have taken great pride in pouring all of our experience into the development and testing of all products, working with elite players and teams at the very top of the sport.”

“Umbro has an unprecedented history in football, allowing us to bring a wealth of knowledge into the production of Rugby kit at the elite level. The partnership with England Rugby is a natural step in our brand evolution, one that reconnects us with our early roots.”

Simon Massie-Taylor, England Rugby Chief Commercial and Marketing Officer, added: “We are delighted to kick-start this next chapter with Umbro as the Official Technical Kit Partner, with the launch of their first range of England Rugby kit ahead of our international fixtures this Autumn. Umbro has a rich heritage supporting English sport and share our dedication to high performance and innovation. We look forward to collaborating with them for many seasons to come.”

The article Umbro scores a long-term partnership with England Rugby appeared first on World Branding Forum.

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