Ralph Lauren Corporation announces investment in Natural Fibre Welding

Ralph Lauren invests to help enable product development using plant-based, upcycled materials as well as create and scale a new industry standard for natural fibre recycling Ralph Lauren Corporation has announced a minority investment in Natural Fibre Welding, Inc. (NFW), a leading sustainable material science startup that has revolutionised the […]

Ralph Lauren invests to help enable product development using plant-based, upcycled materials as well as create and scale a new industry standard for natural fibre recycling

Ralph Lauren Corporation has announced a minority investment in Natural Fibre Welding, Inc. (NFW), a leading sustainable material science startup that has revolutionised the reuse of natural fibres – such as cotton waste – into patented, high-performance materials. As a part of the investment, Ralph Lauren will help scale NFW’s patented process and develop first-of-its-kind performance apparel made from natural, sustainable materials.

“We have evolved and progressed our business for more than 50 years because we constantly push ourselves to think openly and differently about how to approach challenges,” said David Lauren, Vice Chairman & Chief Innovation Officer at Ralph Lauren.

“Today, sustainability is an area where this is especially important, and investing with partners to scale innovative solutions is a key part of our sustainability strategy. We are excited to support the work of NFW, a pioneer in this field. Their technology has the power to not only advance our work at Ralph Lauren but affect positive change across the entire industry.”

Recycled cotton is often unsuitable for use in new cotton apparel due to the short fibres created during recycling. Founded in 2015, NFW has solved this challenge with an innovative process that welds short fibres into longer fibres to create high-performance cotton yarns which can incorporate cotton and other plant-based waste fibres.

This patented process transforms these materials in ways that were never possible before, creating an opportunity to reuse post-consumer cotton waste and impart performance characteristics into the fibre. The resulting upcycled material outperforms synthetic fabrics whilst still retaining the comfortable feel of cotton.

“We are thrilled to have the investment, support and insight of Ralph Lauren, an industry icon whose commitment to timelessness – to true sustainability – is central to who they are,” said Dr Luke Haverhals, Founder and CEO at NFW. “We look forward to working together as we scale our best-in-class technology that has the potential to transform the way companies approach fabric and sourcing.”

Through this investment, Ralph Lauren looks to expand its use of recycled post-consumer cotton, helping to advance the Company’s progress toward sourcing 100 per cent of its key materials, including cotton, by 2025 and integrating zero-waste principles across its business.

Over time, the partnership will enable Ralph Lauren to replace and reduce its reliance on non-biodegradable synthetics, such as polyester and nylon, whilst scaling the use of more sustainable and upcycled materials.

The article Ralph Lauren Corporation announces investment in Natural Fibre Welding appeared first on World Branding Forum.

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