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As business software giant Oracle tries to become “a trusted technology provider” for social media phenomenon TikTok, users of the app shared a similar reaction: Oracle who?

Oracle, the enterprise software company, confirmed on Monday that it was part of a high-profile bid for TikTok, which was facing a looming deadline imposed by the U.S. government to sell. The U.S. and China still have to confirm the deal, which stops short of an actual sale, before the it can be completed.

The agreement has some industry analysts scratching their heads. Why would a legacy enterprise software company chase TikTok, a social media app made popular by teens who create viral dance challenges? The answer has some analysts speculating that Oracle wants to serve as TikTok’s cloud … Read more

geralt / Pixabay

Long past are the days when marketing was just the team that “made things look pretty.” SaaS marketers today are expected to deliver—and document—real business value for their efforts. And nowhere is effectively reporting on marketing performance more important than in the board meeting!

The board meeting is no time for vanity metrics—you know that. So rather than talking about Facebook likes and shares, what marketing metrics will you focus on? Here are a few ideas to get you started.

1. Pipeline and Acquisition Metrics

For most SaaS companies, revenue is heavily dependent not just on new customers but also on cross-selling and upselling to the existing customer base. That means SaaS marketers will want to report on impact and cost-effectiveness across the entire customer lifecycle.

Conversion Rates at Each Stage

The board wants to see that you have an efficient marketing machine that effectively converts at … Read more

When organizations need to reach goal clients or person segment, it becomes important for them to launch advertisement campaigns. Learn what a business must know earlier than hiring a digital advertising and marketing agency. Social media has become a powerful advertising device as of late. In response to Google, companies that make use of on-line advertising make much more cash than other businesses. And income is what all companies are after. This will appear very simple. And it is-on function. The position of your strategy assertion is to stay as a general beacon, reminding you what it is you’re hoping to perform with all of the crazy ways and work that can go into your content material marketing efforts. Digital advertising and marketing efforts tend to be a lot more reasonably priced than conventional advertising avenues, similar to television ads or getting listed within the telephone book. Affordable and top … Read more

Multi-tier collaboration features a capsule merch collection, McDonald’s crew apparel, TV commercial, and Travis Scott’s signature order in restaurants at participating McDonald’s locations nationwide

With the Travis Scott Meal hitting McDonald’s fast-food restaurants around the country this week, the iconic Golden Arches and Cactus Jack have also dropped exclusive merch and a national commercial.

The merch is accessible exclusively on shop.travisscott.com. The collection features nods to vintage McDonald’s campaigns and includes items ranging from t-shirts and hoodies to entirely cut + sew garments and collectable accessories.

“From featuring Travis’s favourite McDonald’s meal in our restaurants to his new score for our TV spot, to Cactus Jack x McDonald’s merch, this has been a true partnership from start to finish,” said McDonald’s US Chief Marketing Officer Morgan Flatley. “It has been exciting to team up with a true brand fan whose creativity and love for our food shines through in each … Read more

Our view here at The Motley Fool is clear as can be. If you want to make monster profits with UK shares then buying after stock markets crashes is a great way to do this.

It pains writers like me to see fellow investors sit on the sidelines in fear and waste this excellent opportunity to get seriously rich.

That said, not all decisions by UK share investors have left me with my head in my hands. I’m happy to see share pickers continue to give the Lloyds Banking Group (LSE: LLOY) an extremely wide berth. The FTSE 100 bank’s 60% cheaper than it was since the start of the year. And it tipped to fresh eight-year lows at the end last week.

Lloyds keeps sinking

GDP data released last week showed the British economy continues to recover from its Covid-19 troughs. Growth came in at 6.6% in July, according … Read more