None of us know what the next 12 months have in store in terms of social distancing, mask-wearing, or vaccines. Regardless of that, whatever you previously thought marketing was must now change.
Thirteen years ago, when we launched our agency, part of my time was spent convincing business owners of the importance of a marketing plan. At the time, many of them remained unconvinced. It wasn’t because they didn’t recognize its importance. They had decided it didn’t apply to themselves or their business.
Today, implementing marketing efforts as a systematic part of doing business is still – unfortunately – a rarity for the majority of smaller businesses. Go back a few years and the situation was worse.
Back in the day, many organizations built their success from the efforts of what I’ll call ‘entrepreneurial’ personality types. These people were born salespeople, even though their title could have been Support Representative, … Read more