Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

The major retailers wanted sparse crowds on Black Friday in this COVID-19 era. They certainly got them.

On Friday morning, only a few dozen people were lined up outside the Macy’s flagship in Manhattan before it opened, compared to 15,000 or so in recent years. A nearby Aéropostale and Victoria’s Secret were devoid of any customers at all at 7 a.m. And at the sprawling Newport Centre in Jersey City, N.J., across the Hudson River, it was a ghost town: not a single customer inside its Sears store, and only a smattering of shoppers at its J.C. Penney or Kohl’s.

Even at the nearby Target, Best Buy and Home Depot, which were busy in comparison, the crowds were modest compared to previous years. Best Buy, … Read more

Steven Werley, a DM Certified Partner who runs Maximum Effort Agency, has been in the CP program for the last year.  But in the last few months, he has changed the way he uses the CP resources and completely overhauled his client meetings. 

And it has completely changed the game for him. Not only has he seen his close rate with clients double, but he now can charge more for his services because he is providing more immediate value to his clients with this new structure.

Steven taught his new meeting structure at a recent Certified Partner Training Day, and we reached out to learn a little bit more about what made him want to change his process, what the results have been, and what exactly went right. 

We wanted to both showcase Steven’s success and break down some of the winning tactics that might just be the missing … Read more

With lights, decorations, and sidewalk Santas, it’s beginning to look a lot like the holiday season. Unfortunately, it’s also looking like the pandemic will put a damper on our usual holiday fun. Most brands have considered what socially distanced store capacity and the danger of COVID exposure may do to their bottom line. Their marketing reflects that understanding, not only for the potential danger that holiday shopping might bring, but also for consumers’ desire to experience some normalcy during the holidays.

The stark reality is that holiday shopping will be different this year. It’s important for brands to let their customers know how they plan to deliver a positive customer experience to help make their holidays as merry as possible while being as responsible as possible.

Here are some brands that are nailing their 2020 COVID holiday marketing.

Tommy Hilfiger’s Interactive Experience

However convenient online shopping has become in recent … Read more

PG Tips latest campaign encourages its consumers to reduce household waste with its latest biodegradable tea bags

Unilever-owned PG Tips has launched a campaign encouraging tea lovers to reduce household waste via its biodegradable tea bags.

Created by LOLA MullenLowe, “Have you made the switch” starts as a young girl organises a tea party with her stuffed toys, including the brand’s beloved monkey mascot.

“Alright everyone, I want to address the elephant in the room”, she begins, before outlining that the group will now only use PG Tips’ biodegradable tea bags.

PG Tips claims to be the first tea brand to switch to biodegradable bags across its entire range.

The ad was written by Josefina Mateo and Begoña Moreno, art directed by Ezequiel Scarpini and directed by Marcelo Burgos through Blur.

“As the nation’s largest producer of tea bags it is our responsibility to lead the mainstream black … Read more

What a week it’s been for fans of the world’s leading cryptocurrency, Bitcoin (BTC). Before today, the Bitcoin price was heading ‘to da moon’ (as Bitcoin fans say). On Tuesday, it rose roughly $1,000, climbing above $19,000. Yesterday saw more frenzied price action, as it  jumped again. It leapt to over $19,500, close to its all-time high just short of $20,000 seen in December 2017. However, the price nosedived today, dropping close to $16,300 in early-morning trading. As I write, BTC trades around $16,875, down roughly 13.5% from yesterday’s high. That’s still high, of course, but here’s why I’d rather keep buying cheap shares than trading Bitcoin.

Bitcoin is for speculators, not investors

As a former mathematician, my expertise in this field lies in cryptography (code-breaking) and not cryptocurrencies per se. Nevertheless, I well understand the crypto concept and that of a blockchain (or highly distributed ledger). However, ever … Read more