The Manchester City and Nexen Tire partnership focuses on empowering young people through football and bold digital marketing campaigns

Manchester City team has announced it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal.

The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and esports players as well as extensive collaborations across digital content campaigns and grassroots football programmes around the world.

The partnership made history in March 2017 when City became the first Premier League club to announce a sleeve partner, with Nexen Tire branding appearing on the playing shirts since the start of the 2017/18 season.

Starting from the upcoming 2020/21 season, Nexen’s sleeve sponsorship will extend to the City women’s team for all domestic competitions, the men’s team’s training kits … Read more

Snowflake (NYSE: SNOW) shares were listed on the New York Stock Exchange this week. On its first day of trading, the share price popped higher to more than double. The cloud data warehousing firm had the largest software initial public offering (IPO) on record, valuing it at around $70bn – more than five times the private market valuation it reached in February.

Snowflake shares were priced at $120, after being revised higher twice this month. On the first day of trading, the share price climbed to over $300, and finished the day up 112% at $255.

Early investors of Snowflake shares include Salesforce and Berkshire Hathaway. The investment by the conglomerate run by Warren Buffett is interesting. Buffett rarely gets interested in technology startups that are not yet profitable, and tends to opt for more mature companies.

Snowflake’s IPO comes at a similar time to several technology IPOs. It … Read more

In the global sprint to find a COVID-19 vaccine, we’ve seen the world embrace approaches that would have previously been considered unthinkable, from spending billions on untested technologies to compressing clinical trials from years to months. 

These bold steps may be exactly what the world needs to find a vaccine even one day sooner. But unless we bring the same kind of urgency, inventiveness, and investment to vaccine distribution as we have to vaccine development, our attempts to end the COVID-19 pandemic will fail.

Why does delivering the one thing everyone in the world needs merit such an audacious approach? Because vaccines are delicate things; they require near-perfection in our ability to deliver them. 

The COVID-19 vaccine, like most vaccines, will need to be kept cold, fixed within a precise temperature range from the moment it leaves the manufacturer to the moment it’s administered. 

This is hard even in rich … Read more

On August 25th, nearly a month before the official first day of the new season, Starbucks declared it fall. 

It didn’t matter that it was still reaching record high temperatures; it didn’t matter that leaves wouldn’t start falling for weeks or even months; it didn’t matter that the corn mazes were still only knee high.  

All that mattered was that Starbucks fans wanted it to be fall. They desperately wanted an escape from the hellish summer than most of us have been experiencing.

So Starbucks crafted the perfect autumnal alternate universe, where you could wear a scarf and look at the leaves and drink a PSL without sweating through your facemask. 

And if you think that campaign was met with a raised eyebrow and a glance at the calendar, then you clearly underestimate the power of telling your customers the story they want to hear.

See, good marketing sells the … Read more

A content management system (CMS) allows businesses to manage, maintain, and edit their webpages on a single platform without needing advanced technical expertise. Managing and updating websites almost daily is essential in the digital age we live in.

This is why having an intuitive CMS is crucial for businesses – they can easily update their website while keeping a consistent brand identity and maintaining consistent messaging.

Drupal and HubSpot CMS are two popular platforms that can help your business work more efficiently. If you need help figuring out which one to choose, follow our guide that outlines some of the key features and pros and cons of each CMS platform.

What Is Drupal?

Drupal is an open-source content management system that powers millions of websites and apps around the world. They help organizations and people build and maintain their websites with maximum flexibility for free.

Drupal is written in PHP … Read more