If I had £10k to invest today, I’d follow Warren Buffett’s advice when selecting investments. Over the past six decades, Warren Buffett has established himself as one of the world’s greatest investors. During this time he’s owned thousands of stocks, and earned tens of billions of dollars in profits for himself and his investors. 

The billionaire has also developed something of an investing framework. He always follows this framework when considering any new investments for his portfolio. 

Warren Buffett’s framework 

Buffett started developing his investment structure when he was at college. At the time, he followed the activities of Benjamin Graham, who was already an established investor. 

Graham believed that investors should view the shares they own as individual businesses. Stocks were pieces of real companies, he stated, not gambling chips in a casino. 

Warren Buffett has used this advice to guide his investing ever since. He only buys shares … Read more

Congress is bracing for President-elect Joe Biden to move beyond the Trump administration’s state-by-state approach to the COVID-19 crisis and build out a national strategy to fight the pandemic and distribute the eventual vaccine.

The incoming administration’s approach reflects Democrats’ belief that a more comprehensive plan, some of it outlined in the House’s $2 trillion coronavirus aid bill, is needed to get the pandemic under control. Republicans have resisted big spending but agree additional funding is needed. With the nation on edge but a vaccine in sight, the complicated logistics of vaccinating hundreds of millions of Americans raise the stakes on the major undertaking.

“We have an incredible challenge on our hands,” said Sen. Patty Murray of Washington state, which is approaching the anniversary of its first reported case of the virus last January.

A vaccine can only go so far, Murray warned, without a distribution plan. “A vaccine can … Read more

The better we understand the theory, the better our decision-making becomes, without even having to think about it.

Marketing is the psychology behind selling more products or services.

By understanding more about consumption and the thought processes behind it for customers, the better we can please them. The more we understand about how businesses work, the more we can improve the processes. The more chances of success!

This article explores five theories and models that all business owners and marketers should understand.


The 80/20 rule

The 80/20 rule suggests that 80% of sales come from 20% of customers.

This theory dates to 1896, conceived by Italian economist Vilfredo Pareto, to explain wealth distribution when he noticed that 80% of Italy’s land was owned by approximately 20% of the country’s total population. It is thought that his initial observation was that 20% of the pea pods in his garden produced 80% … Read more

Targets announced are part of Unilever’s new global ‘Future Foods’ initiative, to support a healthier, and more sustainable global food system

Unilever has announced a new annual global sales target of €1 billion from plant-based meat and dairy alternatives, within the next five to seven years. The growth will be driven by the roll-out of The Vegetarian Butcher as well as increasing vegan alternatives from brands including Hellmann’s, Magnum and Wall’s.

The target is part of the company’s ‘Future Foods’ ambition, launched globally with two key objectives: to help people transition towards healthier diets and to help reduce the environmental impact of the global food chain.

Unilever, which also makes PG Tips, Ben & Jerry’s and Knorr, has also committed to halving food waste in its direct global operations from factory to shelf by 2025 – five years earlier than previously committed, as part of the Champions … Read more

FTSE 250 pharmaceuticals company Indivior (LSE: INDV) saw a dramatic 30% dip in share price today. This was triggered by news that FTSE 100 company Reckitt Benckiser had filed an over £1bn claim against it. RB was INDV’s parent company before INDV was de-merged in 2014. According to news reports, the claim is linked to this de-merger. 

While today’s fall has been quite sharp, the Indivior share price has fallen through much of this past week as well, albeit slowly. If the decline had remained muted, it would have been chalked up to market moods. But the claim has clearly added to INDV’s existing woes. 

Painful past issues 

The company, which manufactures drugs for treating opioid usage and mental illnesses like schizophrenia, saw its former CEO, Shaun Thaxter, imprisoned last month for six months. Indivior was charged by US courts of illegally increasing prescriptions for Suboxone Film, which is … Read more