IKEA opens its world’s first second-hand store in Sweden

The store is part of IKEA’s aim to develop a circular and profitable business model for the future IKEA takes a step forward in its journey to become a circular business by 2030, with the opening of its first world’s first second-hand store in Eskilstuna, Sweden. The store is located […]

The store is part of IKEA’s aim to develop a circular and profitable business model for the future

IKEA takes a step forward in its journey to become a circular business by 2030, with the opening of its first world’s first second-hand store in Eskilstuna, Sweden. The store is located in the ReTuna Shopping Centre, where all products sold are reused or recycled.

The new store that will be open initially for 6 months, is run by the existing IKEA Västerås store that will provide furniture and home furnishing accessories that for different reasons have been damaged. At ReTuna they will be repaired and given a second chance in a new home.

The collaboration with ReTuna will help the company understand why some IKEA products are turned into waste, what condition they are in when thrown away, why do people choose to donate or recycle products, and if there’s an interest in buying the products that have been repaired.

The store is part of IKEA’s aim to develop a circular and profitable business model for the future. The second-hand store helps IKEA test this approach and inspire more people to live a more sustainable life within the boundaries of the planet, paving the way to transition from a linear to a circular business model.

Transforming into a circular business impact every aspect of the IKEA business: from how and where the company meets its consumers, how and what products and services they develop, to how the company sources materials and develop the IKEA supply chain.

The company is adapting its existing business model to enable the prolongation of product and material life, by enabling the four circular loops of reuse, refurbishment, remanufacturing, and recycling.

The IKEA ambition for 2030 is to become a circular business built on renewable energy and regenerative resources; decoupling material use from its growth. The company has a clear approach: to make more from less, enabling the business to reduce waste and become more efficient in all it does. IKEA has an ambitious roadmap that includes different commitments:

Develop circular capabilities in all our products by 2030, aim for only renewable or recycled materials by 2030, develop scalable solutions for customers to acquire, care for, and pass on products in circular ways, and take the lead and join forces with others through advocacy, collaboration, and business partnerships.

The article IKEA opens its world’s first second-hand store in Sweden appeared first on World Branding Forum.

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