Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands

Heineken are exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling the company to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category.

Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands. Containing fewer than 100 calories per 330ml can and made with all-natural flavours, the new beverage is aimed at a modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices.

“Innovation is embedded in everything we do at Heineken, which is why we continuously use our expertise to create new and exciting taste experiences for consumers. We … Read more

The Manchester City and Nexen Tire partnership focuses on empowering young people through football and bold digital marketing campaigns

Manchester City team has announced it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal.

The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and esports players as well as extensive collaborations across digital content campaigns and grassroots football programmes around the world.

The partnership made history in March 2017 when City became the first Premier League club to announce a sleeve partner, with Nexen Tire branding appearing on the playing shirts since the start of the 2017/18 season.

Starting from the upcoming 2020/21 season, Nexen’s sleeve sponsorship will extend to the City women’s team for all domestic competitions, the men’s team’s training kits … Read more

For every completed view of the video on Jeep YouTube channel, the brand will make a donation to combat climate change

The Jeep brand and Ann Druyan, the widow and collaborator of Carl Sagan, have joined together to create the 90-second video “Pale Blue Dot,” which launches the new Jeep Wrangler 4xe and puts attention on efforts to combat climate change.

With every completed view of “Pale Blue Dot” on Jeep brand’s YouTube page, the brand will make a contribution to Coalition for Rainforest Nations and the Carl Sagan Institute of Cornell University to combat climate change.

On 14 February 1990, famed scientist Carl Sagan gave the world an astonishing vantage point of the planet we call home. In 1981, Sagan, a member of the mission’s imaging team, began lobbying NASA to turn Voyager 1’s camera for one last look homeward, once it had completed the first reconnaissance of the … Read more

With the rapid growth of the gaming market across the world and the fast-growing number of people playing, IKEA is curious how home furnishing could improve gaming experience and life around it

IKEA teams up with Republic of Gamers (ROG) to develop a new range of affordable gaming furniture and accessories to bring the gaming experience at home to a new level. The range consisting of about 30 products will be launched first in China in February 2021, and from October 2021 it will be available in other IKEA markets.

Around one-fourth of the global population (2.5 billion) are gamers, yet the needs of gaming lovers in terms of home furnishing have been so far overlooked. With the rapid growth of the gaming market across the world and the fast-growing number of people playing, the brand is curious about how home furnishing could improve gaming experience and life around it. … Read more

Neymar Jr will not only wear PUMA boots on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired footwear and apparel products

Global sports company PUMA has signed a long-term partnership with Brazilian football player Neymar Jr. and NR Sports, the company which holds the image rights of the athlete, one of the most successful athletes of his generation, who will wear PUMA’s legendary PUMA KING football boot.

Neymar Jr will not only wear PUMA boots on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired footwear and apparel products.

“Neymar Jr joining our PUMA Family is fantastic”, said Bjørn Gulden, CEO of PUMA. “He is one of the best players in the world and extremely influential for global football and youth culture. We are very excited and look forward to working with him both … Read more