2020 has undoubtedly been an abnormal year and, as the year comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2021?

Of course, we’re happy to help you come up with a comprehensive marketing strategy for your business, but if you’d like some advice to do it yourself, follow this convenient guide.

Step 1: Review This Year

Before you can figure out where you’re going, take a look at where you are. What were your goals for 2020? Did you achieve them? In addition to your marketing strategy for this year, think about the specific tactics you tried. How did they work out?

Step 2: Review Your Target Audience

Did you include defining your target audience as part of your content marketing strategy? Do you have a … Read more

The better we understand the theory, the better our decision-making becomes, without even having to think about it.

Marketing is the psychology behind selling more products or services.

By understanding more about consumption and the thought processes behind it for customers, the better we can please them. The more we understand about how businesses work, the more we can improve the processes. The more chances of success!

This article explores five theories and models that all business owners and marketers should understand.

The 80/20 rule

The 80/20 rule suggests that 80% of sales come from 20% of customers.

This theory dates to 1896, conceived by Italian economist Vilfredo Pareto, to explain wealth distribution when he noticed that 80% of Italy’s land was owned by approximately 20% of the country’s total population. It is thought that his initial observation was that 20% of the pea pods in his garden produced 80% … Read more

With lights, decorations, and sidewalk Santas, it’s beginning to look a lot like the holiday season. Unfortunately, it’s also looking like the pandemic will put a damper on our usual holiday fun. Most brands have considered what socially distanced store capacity and the danger of COVID exposure may do to their bottom line. Their marketing reflects that understanding, not only for the potential danger that holiday shopping might bring, but also for consumers’ desire to experience some normalcy during the holidays.

The stark reality is that holiday shopping will be different this year. It’s important for brands to let their customers know how they plan to deliver a positive customer experience to help make their holidays as merry as possible while being as responsible as possible.

Here are some brands that are nailing their 2020 COVID holiday marketing.

Tommy Hilfiger’s Interactive Experience

However convenient online shopping has become in recent … Read more

Today I have some marketing resources to help you learn from the competition in your niche.

You don’t have to struggle while building your brand online if you know what’s working in your target market. Staying up to date with the latest strategies from your competitors can help you effectively reach the same audience. There are several tools that can help you discover what’s working and what’s not. Would you like to improve your online marketing? Take advantage of these resources, and let me know how these work for you!

1) Better digital advertising insights – WhatRunsWhere

Discover how to put out the most effective ads in your industry on social media. WhatRunsWhere is a great tool that allows you to learn what is working well for other brands. Optimize your own campaigns according to gathered data and charts. Find out what’s going on in specific mobile ads and … Read more

Finding a qualified B2B technology copywriter can be a daunting task. Here are five things to look for before you sign a contract…

Your copy can be the most critical factor in determining a campaign’s success.

However, it can be hard to find the right copywriter.

B2B marketers often test several writers before they find the right fit. In fact, many of my clients had cycled through two or more copywriters before they started working with me.

The reasons for failure varied: The copywriter didn’t understand their industry, couldn’t meet deadlines, or had a conflicting communication style.

Choosing the wrong copywriter can increase your workload, cause project delays, and cost you more in the long run. But the right technology copywriter can make your life easier, improve your marketing results, and help you drive sales.

Here are five things to look for in a B2B technology copywriter:

1. Knowledge of

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