Steven Werley, a DM Certified Partner who runs Maximum Effort Agency, has been in the CP program for the last year.  But in the last few months, he has changed the way he uses the CP resources and completely overhauled his client meetings. 

And it has completely changed the game for him. Not only has he seen his close rate with clients double, but he now can charge more for his services because he is providing more immediate value to his clients with this new structure.

Steven taught his new meeting structure at a recent Certified Partner Training Day, and we reached out to learn a little bit more about what made him want to change his process, what the results have been, and what exactly went right. 

We wanted to both showcase Steven’s success and break down some of the winning tactics that might just be the missing … Read more

Turkey is in the oven, and our Black Friday sales are up and running, which means one thing.

It’s time to sit back and reflect on the last year. 

It can be really easy to sink into the “work work work” mindset and lose sight of the wonderful marketing forest around us. But if there’s one thing that helps me step back and reset my perspective, it’s thinking about the things that I am thankful for.

So what would the DM team say if I asked them what they were thankful for?

I asked around the “office” to find out. And honestly, reading all of the responses made me realize something…

This year has been hard in numerous different ways. Between the pandemic, murder hornets, zoom calls, and everything else that 2020 has brought us, it could be really easy to be pessimistic this year. But it’s important to try … Read more

When it comes to sales, using story is your best strategy.

Humans love stories— particularly when they’re interesting, engaging, and memorable. That’s why the people who sell with story have so much success: they take their sales pitch from an informational seminar to an immersive experience that their potential customers love.

Donald Miller, the Founder and CEO of StoryBrand, is not only an expert on selling with story, but also one of the trailblazers of the strategy. As he discussed in his recent DigitalMarketer workshop, the StoryBrand method works because it appeals to customers in so many ways, from entertainment, to understanding, and even to survival. And, in all of those different ways, the same result happens: your customer actually listens to what you have to say.

When you create a story about someone, especially one where they are the main character, they tend to listen. They tend to … Read more

Influencer marketing Despite all outward appearances, working with influencers isn’t just high-fashion photos and shameless plugs in videos.

It’s one of the most effective marketing tactics out there, and it’s only growing.

Plus, it can be really easy, especially if you do your homework first (but we’ll get more into that later). All you have to do is find the right person, get them the right resources, and you just sit back and watch the money roll in.

But we know that that’s easier said than done, especially in a time where it seems like everyone is an influencer, but nobody is quite the right fit for your business or product.

In fact, more than 60% of marketers agree that it’s difficult to find the right influencers for a campaign.

But it doesn’t have to be.

We’ve talked before about why creating strategic partnerships with certain influencers can be really … Read more

What is a Sales Call?

The first aspect of sales you must be absolutely clear on, before you get on a sales call, is what a sales call actually is.

Weird question, right? You might say “It’s when I’m talking to someone and selling my product or services.”

That’s only partially true.

Here’s the definition I came up with:

A sales call is a mutually agreed upon time for you to speak with someone who is interested in your product or service, and has the financial ability to pay you for your product or service.

Small distinction, but this one “shift” in how you view sales calls will dramatically change your ability to close more deals in less time.

How?

Well, first, you need to bifurcate your calls to two types:

  1. A short qualification call
  2. A longer, more focused needs analysis

The qualification call (qual call) can be just … Read more