On August 25th, nearly a month before the official first day of the new season, Starbucks declared it fall. 

It didn’t matter that it was still reaching record high temperatures; it didn’t matter that leaves wouldn’t start falling for weeks or even months; it didn’t matter that the corn mazes were still only knee high.  

All that mattered was that Starbucks fans wanted it to be fall. They desperately wanted an escape from the hellish summer than most of us have been experiencing.

So Starbucks crafted the perfect autumnal alternate universe, where you could wear a scarf and look at the leaves and drink a PSL without sweating through your facemask. 

And if you think that campaign was met with a raised eyebrow and a glance at the calendar, then you clearly underestimate the power of telling your customers the story they want to hear.

See, good marketing sells the … Read more

Recently we read this article that breaks down the Google Ads strategy of Glossier, and to say we were blown away by the insights would be a bit of an understatement.

Author and Founder of Store Growers Dennis Moons uncovers their campaign structure and breaks down every type of ad the company is running on Google. In the end, he was able to determine that Glossier makes $156k/mo in gross profit! Sounds crazy, right?

Well, Moons’ in-depth analysis got me thinking about how we’ve never actually discussed on the DM blog how intertwined SEO and paid traffic truly are. So while Glossier’s strategy and profit from Google Ads is impressive, it’s just as impressive that almost their entire search strategy is built around branded keywords…

*Note: “Branded keywords” means that someone is already aware of the brand when searching on Google. For example, someone who types in “DigitalMarketer certification” … Read more

Working on productivity improvement is the focus for lots of businesses these days.

Now that most digital marketing teams are working from home (and many businesses intend to keep working this way), improving and tracking their remote teams’ productivity is crucial.

This is especially challenging for content marketing teams as they have to accomplish so many micro-tasks a day that it is next to impossible to coordinate.

Content marketing is incredibly multi-faceted which makes it incredibly hard to keep under control.

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Source: inboundjunction.com

Things may get much worse, when your content marketing team members find themselves working from home, in isolation, trying to handle dozens of destructions.

How do you monitor and improve your content marketing team’s productivity?

Here are a few ideas:

Content Brainstorming

I personally find myself much less inspired when working from home because of all constant distractions. If you have kids and you try to write … Read more

Customer experience is the reputation you have with your customers.

It can be great, okay, or downright bad—and each experience will impact your business in some way. Great customer experiences give you the hockey stick growth that you dream about. Okay customer experiences make it hard, but not impossible to get customers to buy more products. But bad customer experiences can pull your business down like a sinking ship in the ocean.

Every business knows that customer experience is crucial to their success, but few know how to actually make the customer experience a part of their foundation.

In comparison, it’s easy to put together a marketing strategy because it’s way more straightforward… write good copy and show it to the right people. Customer experiences are a lot less tangible—is a great customer experience defined by free products and services, great content, one-on-one coaching, the list goes on forever…

Let’s Read more

At DigitalMarketer, we get to work with a lot of incredible businesses, and our absolute favorite thing is seeing a great company find even greater success with the trainings and strategies we teach.

And it’s not just because we love celebrating our customers’ success (though we really do love shouting them all out!). It’s also that we want to see what exactly it was that pushed the needle, landed those clients, and took their sales to the next level. Because our second favorite thing is passing on those successful tricks and strategies to the next struggling marketer.

It’s a never-ending cycle of marketing gold, see?

One such success story comes from SiteGeek, an award-winning digital marketing training consultancy. By implementing the strategies and processes from the DigitalMarketer Certified Partner Program, SiteGeek started to rake in more, better-qualified leads, and landed bigger, higher-ticket clients. This meant they were able … Read more