Long before Covid-19, college students faced a myriad of challenges in maintaining mental wellness: increasing academic pressure, ballooning student debt and unrelenting pressure to succeed — half of all students report incapacitating levels of stress, while 33 percent don’t return for their sophomore year. Perhaps most eye-opening is that suicide has climbed to the second leading cause of death among college populations. Given those challenges, now on steroids thanks to Covid-19, Cactushttps://www.cactusinc.com/ — along with in-house tech startup, Grit Digital Health — have revised and added Covid-19 related content to their ground-breaking Nod app.

Created in partnership with client Hopelab, Nod is designed to help college students form and maintain meaningful social connections and combat loneliness on campus. Nod is available for free and can be downloaded in the Apple and Google Play stores. 

Joe Conrad, Cactus Founder and CEO, notes that when campuses began to close, it became … Read more

Sukle Advertising & Design has hired three senior executives, Founder and Creative Director Mike Sukle announced today. Newly minted Vice President Scott Sibley, Associate Creative Director Jeff Euteneuer, and Controller Heidi Moore all report to Sukle and will work out of the Denver office.
 
Sukle is a shop that believes in using creativity to solve clients’ challenges. It partners with brands and nonprofits to develop smart, strategic ideas and delivers them in ways that make people stop and notice. Most recently, the agency teamed with the Colorado Broadcasters Association to launch ReBoot Colorado — an integrated statewide effort to drive customers to local businesses and independent restaurants recovering from the economic crisis brought on by COVID-19. 
 
Sibley believes the best work comes from authenticity, collaboration and creative thinking. He was most recently VP of Marketing at Punch Bowl Social, one of Fast Company’s 50 Most Innovative Companies for 2019, and
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As if the global pandemic isn’t troubling enough, scam calls are on the rise and 91% of Canadians over the age of 55 believe they’re more vulnerable to fraud. So, in an effort to help people recognize scam calls in real time, HomeEquity Bank has launched ‘Catch The Scam’ — an online content series and masterclass teaching the finer points of how scams actually work. 

The series is hosted and taught by none other than Frank W. Abagnale, a former conman turned world-class security expert. Abagnale was played by Leonardo DiCaprio in ‘Catch Me If You Can’ — the Steven Spielberg film based on his remarkable life story. 

Developed by Toronto-based agency Zulu Alpha Kilo, ‘Catch The Scam’ will be available for free on Facebook and YouTube. The series exposes four common scam operations across an equal number of episodes: The Romance Scam, The Lottery Scam, The Grandparent Scam and … Read more

Advertising a property for sale or for lease ought to be a well constructed process that matches the goal market. I’ve at all times suggested marketers and brands to first construct out their own content advertising and marketing vacation spot , then leverage social to assist distribute your content and appeal to new customers to their brand-owned platform. With 9 years of promoting expertise in planning and executing efficiency-based digital marketing strategies I helped small and medium measurement firms develop their income, acquire new customers, drive extra leads and enhance marketing ROI. Integrated marketing communication refers to integrating all the methods of name promotion to advertise a particular services or products among goal clients. In integrated marketing communication, all points of promoting communication work together for elevated gross sales and most value effectiveness. Typically, probably the most seemingly-personalized and relevant marketing messages that your viewers will get shall be delivered … Read more

As the first nationally distributed beer to earn carbon neutral certification in the U.S., Fat Tire Amber Ale — the flagship beer for New Belgium Brewing — wants us all to know the true cost of beer if we don’t do anything about climate change. Beer, which is made of water, hops, yeast and barley, is threatened by a warmer climate, which makes the ingredients scarce and harder to grow. 

To drive action and raise awareness, Fat Tire worked with a few like-minded retailers in several markets to voluntarily hike the price of Fat Tire six-packs to $100 on August 7, International Beer Day.

Fat Tire’s ten-fold price increase is designed to spark customer attention around the growing agricultural disruptions caused by climate change, which will drive the prices of staple beer-making ingredients to unaffordable levels. The price change reflects the potential true cost of beer in the coming decades … Read more