In the aftermath of the stock market crash, many investors turned their back on traditional equities in favour of investments such as Bitcoin. Though a risky asset itself, Bitcoin is attractive to many investors for its supposed explosive upside potential. However, regardless of the cryptocurrency’s prospects, I’m confident that investing regularly in a diverse selection of the best UK shares is a superior and safer way to build wealth over the long term. Here’s why.

The problem with investing in Bitcoin

My main issue with Bitcoin, is that there’s no way to determine its fundamental value. The same applies to other cryptocurrencies. In other words, sheer investor speculation drives the price one way or the other. This partly explains Bitcoin’s wild price fluctuations, which can regularly result in the currency’s valuation rising or falling substantially in a just a matter of days.

The future utility of Bitcoin is another … Read more



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As if the global pandemic isn’t troubling enough, scam calls are on the rise and 91% of Canadians over the age of 55 believe they’re more vulnerable to fraud. So, in an effort to help people recognize scam calls in real time, HomeEquity Bank has launched ‘Catch The Scam’ — an online content series and masterclass teaching the finer points of how scams actually work. 

The series is hosted and taught by none other than Frank W. Abagnale, a former conman turned world-class security expert. Abagnale was played by Leonardo DiCaprio in ‘Catch Me If You Can’ — the Steven Spielberg film based on his remarkable life story. 

Developed by Toronto-based agency Zulu Alpha Kilo, ‘Catch The Scam’ will be available for free on Facebook and YouTube. The series exposes four common scam operations across an equal number of episodes: The Romance Scam, The Lottery Scam, The Grandparent Scam and … Read more

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There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try to promote anything.

But as our CEO, Lee Odden, said, “While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services.”

And he couldn’t be more right. Your audience may even have a greater need now for your solutions or expertise. They’re trying to navigate through this uncertain time, too. And they’re looking for help now more than ever before.

To help you answer those calls for help and know what types of content are successful in times of crisis, I’ve gathered five examples of effective B2B content marketing during the COVID-19 … Read more

Who’d buy banking shares? My Lloyds Banking Group shares perpetually disappoint me. And HSBC Holdings (LSE: HSBA) hasn’t done much better this year. The HSBC share price has fallen 40% so far in 2020. But at least that’s not as bad as Lloyds and its 54% crash.

The growing spat between China and the US hasn’t helped HSBC. As well as escalating trade tension, a blame war over Covid-19, and fallout from the new Hong Kong law, President Trump has been taking aim directly at HSBC too.

But thinking about the world’s economic situation right now, I see HSBC as having a significant advantage over Lloyds. Being tied to the Chinese economy over the next decade and more seems, to me at least, to be a significantly more favourable position than depending on the UK economy. Whatever happens here will surely have relatively little effect on the HSBC share price … Read more