easyJet (LSE:EZJ) shares are trading lower today, just like the whole FTSE 100. Are the shares worth buying now? Or is it the beginning of a crash?

easyJet shares

This August was a beautiful time for stocks generally. And so was it for UK investors. It looks like last month was the beginning of a turnaround for easyJet shares too.

Source: Google Finance

As can be seen from the graph, the stock reached its bottom on 31 July. In August it rallied. But the question is whether that rally will last. 

easyJet shares and air travel

Nothing important has recently been announced by the company itself. The state of air traffic in the UK isn’t particularly inspiring right now. Quite regularly new countries are added on the quarantine list. This means that passengers arriving from those countries must self-isolate for two weeks. But, unfortunately, the problems don’t end here. … Read more


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Hidden Content Image

“Look, marketers. Everywhere the light touches is content beloved by customers.”

“But what about that shadowy place over there?”

“That’s our unseen content. We worked hard to create it, but nobody ever visits it.”

“That’s really depressing.”

“That’s life.”

Okay, sorry to bring the room down. And I’m also sorry to say that it gets worse. A recent study found that 69% of all web content is not seen by consumers.

Hidden Content Image
The remaining 31% is our kingdom.

Fortunately, there are many ways to create content that beats the odds. For example, you can co-create with influencers, or experiment with interactive content that inspires social media sharing. But what about the content you have already created? The really good stuff that never caught on with an audience?

With the right search engine optimization, you can shine a light on that content and help it earn organic traffic. Here’s how we Read more

By: Nicholas Olear, Executive Director, Seabury Charitable Foundation and Community Engagement; Renaud Le Pape, IT Director

Our vision at Seabury is to revolutionize the experience of aging. Established in 1992, our Bloomfield-based nonprofit organization supports the physical, spiritual, social, emotional, and intellectual needs of more than 400 older adults through a combination of high-quality housing and onsite programming, community-based services, and affordable, long-term health care.

Providing the highest quality of life for people aged 50 and older, so they can live with dignity and joy, is central to our mission. When COVID-19 emerged as a threat to the health and wellbeing of our community, especially the older adults we serve, we moved quickly to minimize the risk of employees spreading the disease to their co-workers and residents.

Manage the Flow of People (and Things)

A crucial first step was identifying the times and places where employees were most likely to … Read more

Not many FTSE 100 shares have bounced back stronger than before the market crash. The following two have done it, though. It’s an impressive feat, and suggests they are well placed to survive any further Covid-19 uncertainty.

These two FTSE 100 shares could help protect your portfolio against a second lockdown this autumn, but there’s a problem. Both are pretty expensive.

It helps to be market leader in a niche product, and Spirax-Sarco Engineering (LSE: SPX) specialises in steam. This can be used to heat or sterilise food production, oil refining, beer making, and drug manufacturing.

Stock market crash survivors

The Spirax-Sarco share price is one of the top performing FTSE 100 shares. It delivered a total return of 768% over 10 years to 31 December 1999, with dividends reinvested. The group was beaten only by equipment rental specialist Ashtead Group (a whopping 2,589%!!) and life-saving technology specialist Halma (932%), … Read more