By: Jon Fee and Devi Thomas, Salesforce.org leaders who spend more time on Google Meet than any other place on the planet
If you’ve been working from home, you’re likely facing some degree of digital fatigue. Screen fatigue is real. Spicing things up with virtual backgrounds bought us a little time, but as the dog days of summer drag on, we are all officially “Zoomed” out! What’s a marketer to do when the physical medium is on pause?
While shelter-in-place has made bakers, puzzlers, and artists out of many of us, we are still spending a significant amount of time with digital content. As 42% of the U.S. labor force continues to work from home full-time, we have heavily increased our reliance on our devices to keep us working, connected, and entertained. In fact, the average time spent with digital media is moving toward 7.5 hours per day.