By: Jon Fee and Devi Thomas, Salesforce.org leaders who spend more time on Google Meet than any other place on the planet

If you’ve been working from home, you’re likely facing some degree of digital fatigue. Screen fatigue is real. Spicing things up with virtual backgrounds bought us a little time, but as the dog days of summer drag on, we are all officially “Zoomed” out! What’s a marketer to do when the physical medium is on pause?

While shelter-in-place has made bakers, puzzlers, and artists out of many of us, we are still spending a significant amount of time with digital content. As 42% of the U.S. labor force continues to work from home full-time, we have heavily increased our reliance on our devices to keep us working, connected, and entertained. In fact, the average time spent with digital media is moving toward 7.5 hours per day.

Studies show
Read more

Authentic Content Customer Experience

The experience customers have through marketing content can be one of the most important differentiators for brands today.

And yet 58% of B2B buyers don’t not believe claims made by the vendors they most recently bought from (TrustRadius).

It’s hard to create a great experience if customers don’t trust brand communications.

Trust is the gateway to influence perceptions, behaviors and actions and brands that want to succeed in the uncertain environment of today’s digital world need to double down on building trust with their customers. But how?

Today’s increasingly digital buyers have high expectations of the companies they do business with: buyers want personalized and relevant information, they want a consistent experience across channels, they want confidence in the brand as a company that cares about privacy, their customers and the community.

Meeting these expectations has been a challenge. From fake news to privacy issues to deep fakes, … Read more

Working at Home with Cat on Laptop

I’ll never forget the night that everything really changed.

It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of a worrisome outside world.

After we walked out of that restaurant, there would be no more tuning out.

Stepping out from the darkly lit building, I looked down at my phone, and tried to process the sudden rush of stunning headlines:

WHO declares global pandemic. NBA suspends season. Trump addresses the nation. Tom Hanks has coronavirus. Tom Hanks!

It all happened on the same day, like a floodgate bursting. And the ensuing deluge has since uprooted almost every sense of normalcy we once knew. Around that time, I stopped going into work, as did most others around the country. I haven’t … Read more

As the first nationally distributed beer to earn carbon neutral certification in the U.S., Fat Tire Amber Ale — the flagship beer for New Belgium Brewing — wants us all to know the true cost of beer if we don’t do anything about climate change. Beer, which is made of water, hops, yeast and barley, is threatened by a warmer climate, which makes the ingredients scarce and harder to grow. 

To drive action and raise awareness, Fat Tire worked with a few like-minded retailers in several markets to voluntarily hike the price of Fat Tire six-packs to $100 on August 7, International Beer Day.

Fat Tire’s ten-fold price increase is designed to spark customer attention around the growing agricultural disruptions caused by climate change, which will drive the prices of staple beer-making ingredients to unaffordable levels. The price change reflects the potential true cost of beer in the coming decades … Read more

Selecting to implement a content marketing strategy is a good decision, however it’s one that comes with a significant amount of labor to yield the outcomes you desire. Your brand is what’s going to hold your clients coming back for extra, it is the basis upon which you will construct consumer loyalty. Think of restaurants and retailers in your local area (independently owned, or major companies), it’s the brand that retains customers coming again technology after technology. As an example, think about where you order and choose up prescriptions for yourself and your family. Whether or not the pharmacy or drugstore you store in is regionally owned, or part of a bigger chain—they’ve constructed your belief and your loyalty, and you’ve got most probably been a customer with them for a few years. While you should purchase the exact same prescriptions at every other pharmacy on the town, it is … Read more