Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands
Heineken are exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling the company to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category.
Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands. Containing fewer than 100 calories per 330ml can and made with all-natural flavours, the new beverage is aimed at a modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices.
“Innovation is embedded in everything we do at Heineken, which is why we continuously use our expertise to create new and exciting taste experiences for consumers. We … Read more