Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands

Heineken are exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling the company to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category.

Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands. Containing fewer than 100 calories per 330ml can and made with all-natural flavours, the new beverage is aimed at a modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices.

“Innovation is embedded in everything we do at Heineken, which is why we continuously use our expertise to create new and exciting taste experiences for consumers. We … Read more

The Manchester City and Nexen Tire partnership focuses on empowering young people through football and bold digital marketing campaigns

Manchester City team has announced it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal.

The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and esports players as well as extensive collaborations across digital content campaigns and grassroots football programmes around the world.

The partnership made history in March 2017 when City became the first Premier League club to announce a sleeve partner, with Nexen Tire branding appearing on the playing shirts since the start of the 2017/18 season.

Starting from the upcoming 2020/21 season, Nexen’s sleeve sponsorship will extend to the City women’s team for all domestic competitions, the men’s team’s training kits … Read more

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For every completed view of the video on Jeep YouTube channel, the brand will make a donation to combat climate change

The Jeep brand and Ann Druyan, the widow and collaborator of Carl Sagan, have joined together to create the 90-second video “Pale Blue Dot,” which launches the new Jeep Wrangler 4xe and puts attention on efforts to combat climate change.

With every completed view of “Pale Blue Dot” on Jeep brand’s YouTube page, the brand will make a contribution to Coalition for Rainforest Nations and the Carl Sagan Institute of Cornell University to combat climate change.

On 14 February 1990, famed scientist Carl Sagan gave the world an astonishing vantage point of the planet we call home. In 1981, Sagan, a member of the mission’s imaging team, began lobbying NASA to turn Voyager 1’s camera for one last look homeward, once it had completed the first reconnaissance of the … Read more

Long before Covid-19, college students faced a myriad of challenges in maintaining mental wellness: increasing academic pressure, ballooning student debt and unrelenting pressure to succeed — half of all students report incapacitating levels of stress, while 33 percent don’t return for their sophomore year. Perhaps most eye-opening is that suicide has climbed to the second leading cause of death among college populations. Given those challenges, now on steroids thanks to Covid-19, Cactushttps://www.cactusinc.com/ — along with in-house tech startup, Grit Digital Health — have revised and added Covid-19 related content to their ground-breaking Nod app.

Created in partnership with client Hopelab, Nod is designed to help college students form and maintain meaningful social connections and combat loneliness on campus. Nod is available for free and can be downloaded in the Apple and Google Play stores. 

Joe Conrad, Cactus Founder and CEO, notes that when campuses began to close, it became … Read more