Fendi is inaugurating a new Sustainability section on its website, detailing Maison’s commitments around three pillars: environment, supply chain and community

Fendi is spotlighting its commitment to environmental and social responsibility on 11 November in conjunction with the laying of the cornerstone for its Fendi Factory in Tuscany. This new facility will become Maison’s centre of excellence for creation, development, innovation, training and production, all centred on sustainability. The adventure unfolds on Fendi’s official website.

Fendi is inaugurating a new Sustainability section on its website, detailing Maison’s commitments around three pillars: environment, supply chain and community.

Fendi will promote complete transparency across every link in its production, from the sustainable materials used to craft Fendi’s high-end products, to initiatives at its stores. The storied Roman luxury house is addressing the imperatives of preserving and passing on unique savoir-faire, including training talented new generations at the Massoli Academy in Rome … Read more

Kinder Joy’s new television commercial, “Doorway to Memories”, showcases how special moments create powerful family memories

Kinder Joy, a global confectionery brand and uniquely surprising treat made especially for kids with parents in mind, is kicking off the holidays with a new holiday TVC showcasing the special moments families share.

The global confectionery brand’s 30-second spot, titled “Doorways to Memories,” commemorates the quintessential family tradition of marking a child’s height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his future children.

“For generations, Kinder Joy has helped turn little moments into magical memories,” said Felipe Riera Michelotti, Vice President of Marketing, Kinder, North America. “These moments that families create together are more important than ever, and through the message of our new ad, we hope to inspire the creation of lasting traditions between parents and children.”… Read more

Targets announced are part of Unilever’s new global ‘Future Foods’ initiative, to support a healthier, and more sustainable global food system

Unilever has announced a new annual global sales target of €1 billion from plant-based meat and dairy alternatives, within the next five to seven years. The growth will be driven by the roll-out of The Vegetarian Butcher as well as increasing vegan alternatives from brands including Hellmann’s, Magnum and Wall’s.

The target is part of the company’s ‘Future Foods’ ambition, launched globally with two key objectives: to help people transition towards healthier diets and to help reduce the environmental impact of the global food chain.

Unilever, which also makes PG Tips, Ben & Jerry’s and Knorr, has also committed to halving food waste in its direct global operations from factory to shelf by 2025 – five years earlier than previously committed, as part of the Champions … Read more

PG Tips latest campaign encourages its consumers to reduce household waste with its latest biodegradable tea bags

Unilever-owned PG Tips has launched a campaign encouraging tea lovers to reduce household waste via its biodegradable tea bags.

Created by LOLA MullenLowe, “Have you made the switch” starts as a young girl organises a tea party with her stuffed toys, including the brand’s beloved monkey mascot.

“Alright everyone, I want to address the elephant in the room”, she begins, before outlining that the group will now only use PG Tips’ biodegradable tea bags.

PG Tips claims to be the first tea brand to switch to biodegradable bags across its entire range.

The ad was written by Josefina Mateo and Begoña Moreno, art directed by Ezequiel Scarpini and directed by Marcelo Burgos through Blur.

“As the nation’s largest producer of tea bags it is our responsibility to lead the mainstream black … Read more

Lowe Lintas Delhi’s campaign stems from Jameson’s strong belief in the idea of a world where there are no strangers, only new friends you haven’t met yet

Jameson Irish Whiskey has launched a new India-specific brand communication that celebrates ‘Mixing In’ in a world where even strangers can bond and connect effortlessly. The new campaign for India’s number one imported non-scotch whiskey was conceived by Lowe Lintas Delhi.

The genesis of the campaign stems from the brand’s strong belief in the idea of a world where there are no strangers, only new friends you haven’t met yet. The key messaging of ‘Always into Mix in’ targets urban India millennials for whom sparking off instant conversations and friendships comes naturally.

Speaking about the campaign, Kartik Mohindra, CMO, Pernod-Ricard India, said: “Jameson is a brand that is about bringing people together and celebrating unique moments, connections and friendships. We have always … Read more