Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands

Heineken are exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling the company to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category.

Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands. Containing fewer than 100 calories per 330ml can and made with all-natural flavours, the new beverage is aimed at a modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices.

“Innovation is embedded in everything we do at Heineken, which is why we continuously use our expertise to create new and exciting taste experiences for consumers. We … Read more

Horizons Virtual 2020 registration is now open! This annual international higher education event has gone virtual this year, which means that on 6 October at 10:30 a.m. BST, you can attend with a beverage in-hand while connecting and learning with a global audience.

Horizons has become a mainstay to gather thought leaders, experts, and technologists in the education sector, becoming one of the industry’s annual events in Europe. Thus, whether you’re a repeat attendee or new to the scene, we want you in the virtual room with us this year.

So with Horizons going virtual for 2020, what exactly can you expect? Here are the top three reasons to attend Horizons virtual:

  1. A phenomenal keynote session featuring a top European business school and their never-before-seen Education Cloud success story.
  2. Global perspectives! International is at the heart of our agenda for Horizons 2020. Hear from university leaders in the U.K., U.S.,
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Warren Buffett is a renowned American billionaire and one of the most successful investors in the world. He is often reffered to as ‘the Oracle of Omaha‘. He was the favourite student of Benjamin Graham, the father of value investing. In plain terms, Graham’s method involves spotting good, undervalued companies, buying them, and holding them forever.

What do I mean by ‘good‘ companies? Well, most importantly, they have to be profitable. This doesn’t just mean having high net profit margins. It also means a company should have a good track record of rising profits. Of course, this doesn’t guarantee the firm’s profitability will keep rising in the future. But at least it makes investing in such a company somewhat safer. Of course, dividend-paying companies have a big advantage over their peers that don’t pay dividends.

Then, a great business should also have a sound financial … Read more

Supreme Court Justice Ruth Bader Ginsburg, a diminutive yet towering women’s rights champion who became the court’s second female justice, died Friday at her home in Washington. She was 87.

Ginsburg died of complications from metastatic pancreatic cancer, the court said.

Ginsburg announced in July that she was undergoing chemotherapy treatment for lesions on her liver, the latest of her several battles with cancer.

Ginsburg spent her final years on the bench as the unquestioned leader of the court’s liberal wing and became something of a rock star to her admirers. Young women especially seemed to embrace the court’s Jewish grandmother, affectionately calling her the Notorious RBG, for her defense of the rights of women and minorities, and the strength and resilience she displayed in the face of personal loss and health crises.

Those health issues included five bouts with cancer beginning in 1999, falls that resulted in broken ribs, … Read more

In 2016, a Business Insider report on the use of emerging technologies in business showed that many business decision-makers would have chatbots in place by 2020.

800 business leaders responded to the survey – senior marketers, chief strategy officers, top sales executives, and chief marketing officers from Europe and Africa.

Some of the chatbot applications that these leaders were eyeing to implement included interactive software platforms common in email, apps, SMS, and live chat applications. 42% of the respondents said that they would also activate chatbot technology in marketing, sales, and customer service.

Have the business executives actualized their intention to have chatbots in their business marketing strategies by 2020?

Today, 67% of online visitors have had close interactions with a chatbot, and 58% of businesses working with chatbots are B2B. These intelligent automated helpers handle an enormous chunk of the 2 billion messages that run between businesses and their Read more