A marketing strategy is shaped by a businesses’ strengths, opportunities, and goals, and directs the more specific deliverables of the marketing plan.

Without a marketing strategy, firms are just chucking a product or service out there, hoping it will work.

Hoping there is a customer for it.

Hoping there is something that sets them apart from the alternatives.

Having no strategy is like walking across a desert without a compass or map, hoping good luck will help make it out the other side…

“Marketing strategy is an organisation’s integrated pattern of decisions that specify its crucial choices concerning products, markets, marketing activities and marketing resources in the creation, communication and/or delivery of products… and thereby enables the organization to achieve specific objectives.” (Varadarajan 2010, p. 119)

This article explores marketing strategy and its key components. Five common business orientations are also discussed, and how these influence the marketing strategy Read more

Reaching a target market over has been altering and should not solely limited to broadcasting and print but has also reached the Web. As you get your begin with email advertising, e-newsletter campaigns are a simple and effective campaign to start with. The findings within the examine help the notion that many marketers are leaping on the content material bandwagon too shortly – pumping out as a lot content as possible with no strategic workflow and, to not mention, swiftly employing instruments that don’t meet their requirements. Only 10 p.c of marketers use content material instruments that integrate into current processes reminiscent of CRM, inbound marketing platforms and business intelligence – based on the study. To be able to achieve success with content advertising, it’s important to keep up with a regular publishing schedule. At TalenAlexander, we’re blessed to be spending every day creating, designing, writing, and strategizing with a … Read more

New Kelloggs Minecraft creeper crunch cereal brings beloved video game to the breakfast table

Minecraft players know and love the limitless possibilities of building, mining and exploring, and now they can experience Minecraft’s ever-changing landscape with a brand-new platform: breakfast. For the first time, Minecraft is bringing its wildly popular game to cereal with Kelloggs Minecraft Creeper Crunch Cereal.

The new, limited-edition cereal features cinnamon-flavoured bites and green squares of “Creeper Bit” marshmallows that evoke Minecraft’s famously pixelated block look, so each delectable spoonful brings the dynamic world of Minecraft to life. Every box of the cereal brand’s Minecraft Creeper Crunch Cereal includes a code that unlocks one of 10 unique in-game clothing items, typically only available by purchase, allowing the Minecraft community to customise their characters head-to-toe with capes, jackets and more.

“As a popular video game, Minecraft has inspired exploration and creativity for millions of players worldwide,” said … Read more

content promotion tactics

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it’s wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and … Read more