Which Poster Size Do You Need for Your Marketing Campaign?

A color poster can do wonders for your next salesThis is the standard indoor poster size, used a lot in
presentation, your trade show presentation or justmovie rental stores and sold as personal
hanging in your store window to draw people in. No“heartthrob” posters for teenagers. (Come on,
matter how big your poster printing budget, you canyou know you had at least one!)
create colorful, eye-catching posters in whatever sizeThese are large enough to contain look-at-me graphics
fits your budget.and read-me headline text along with smaller text that
A poster can be small and flyer-sized, or it can be biggives details. These types of posters are often placed
enough to get the attention of people driving by a busyin waiting areas of doctor’s offices or 10-minute oil
downtown street. You can either pay X amount tochanging businesses, where customers have time to
print a bunch of small posters to post in your store, inread the smaller print.
community areas or to hand out on the street, or youThese can also be used outdoors, in display areas that
can pay the same amount to print one huge poster forare close to pedestrians, like in front of downtown
a trade show or as a sidewalk sign to bring inbuildings. The design and headline text are big enough
customers from the street.to be noticeable from a distance for walkers and slow
Let us review the poster sizes you can purchase anddrivers, or drivers stopped at street lights.
use in different situations.Large: 24” x 36” and 27” x 39”
Small: 11” x 17”These are generally your outdoor posters, although
These smaller sized posters are great for those withthese can be high-impact indoor posters. For outdoor
a smaller budget. It is bigger than the standard legallocations, these sizes can grab the attention of drivers
size paper (8.5” x 14”) that most home desktopand passers-by. Generally, there is not any small print
printers top out at.on these because of their street location.
This size is best for indoor use when you have a smallThese are great indoor posters for big areas with high
space. Its size makes it easy to see from a few feettraffic like train stations, cafeterias and trade show
away, but not so big that you must stand a few feethalls. These grab people’s attention because of
away to see it all. You can also use this size outdoorstheir large size for an indoor poster.
in phone booths, bus station stops and communityCustom Sized Posters
boards, like at a university campus.Digital printers can print posters in whatever size you
Small posters work best with lots of graphics and littleneed. If you want to display a poster on a certain wall
text. Many non-profits use this size to advertise theiror storefront window, you can ask that the poster be
events.printed in the exact dimensions you need – from
Medium: 18” x 24”8” x 8” to 58” x 100”.