| Every new technology adopted widely by society | | | | technique. |
| brings about a number of new opportunities. The | | | | 2. Link up. |
| movable type printing press created affordable print | | | | Link building is one of the cornerstones of any SEO |
| information, the telephone and radio created the | | | | effort. Many search engines are spider-based, meaning |
| concept of instantaneous communication over great | | | | they use automated processes to collect and |
| distances. Today, the Internet has unified both of these | | | | categorize information on various websites. When a |
| concepts into the information explosion that is the | | | | large number of websites provide links back to your |
| digital age. | | | | business, or when a particularly high-traffic site does |
| Consider this article alone - a mere forty years ago | | | | so, the spiders take notice of it and increase the |
| printing even fifty copies of each page would cost | | | | relevance of that link in searches related to those sites. |
| either a chunk of change or at least a suspicious look | | | | 3. Get the keys. |
| from the boss as you hovered over the office copier. | | | | Keyword writing is consistently stressed as a |
| Now the information can be sent to thousands of | | | | requirement when websites look for content writers. |
| people within the time it takes to brew a good cup of | | | | Keywords are just that, words and phrases chosen |
| tea. | | | | for their popularity and relevance to key searches. |
| Of course with every technology comes a system to | | | | There are dozens of theories about keyword writing. |
| make the best marketing use of that advancement. | | | | In the earlier days of SEO writing, it wasn't uncommon |
| The radio gave rise to the modern commercial | | | | to see pages that were nothing but long strings of |
| advertisement, which was refined by the television and | | | | repeated variations on a few keywords. This has |
| still persists on the Web. The telephone gave us | | | | evolved into more organic writing that fits in keywords |
| telemarketers and the first concept of communication | | | | with the article as a whole. |
| networking. For making the most of the Internet, the | | | | Whichever strategy is chosen, care must be taken to |
| strategy of the day is Search Engine Optimization | | | | avoid the temptation to abuse keyword searches. |
| (SEO). | | | | Yes, a proper keyword density will bring up your |
| What is SEO, again? | | | | search rankings over time. However, Google can and |
| In short, SEO is the presentation of a webpage in such | | | | does ban pages from its index when they determine it |
| a way that it consistently ranks highly in particular | | | | to be a keyword-abusing effort. So consider your |
| search engine results. While fads and sensations can | | | | keyword choices carefully, and seamlessly integrate |
| quickly boom online from "word of mouth," they don't | | | | them into your entire strategy. |
| produce the same reliable success as a balanced, | | | | 4. Be on the right page. |
| systematic approach. | | | | One aspect occasionally neglected in SEO is the |
| Very few businesses, after all, want one rush of | | | | architecture and design of the webpage itself. Search |
| attention that leads to a website crash, followed by an | | | | engines and their ranking systems (be they spider or |
| equally quick slide into the various forgotten | | | | human based) are growing more sophisticated all the |
| graveyards of the web. Therefore, SEO uses a | | | | time, and look at many different factors in their |
| combination of elements to make the site increasingly | | | | decisions. A site that buries its keyword-rich articles on |
| relevant to the various searches that Internet users | | | | interior pages behind dozens of subsidiary links will not |
| perform, to bring it up again and again among the best | | | | perform as well as one with strategic |
| results. | | | | keyword-oriented material right on the front page. |
| Key SEO Strategies | | | | Have an SEO-conscious designer look over your |
| 1. Set goals. | | | | page, as well as your articles. |
| Identify what you want your SEO campaign to | | | | Remember that every business is a multi-faceted |
| accomplish. While any SEO-conscious writing and | | | | whole. Many failures occur when people attempt to |
| page design can contribute to a site's search engine | | | | compartmentalize too much. You can't consider SEO |
| rankings, an unfocused effort will simply waste time | | | | as some sort of 'event' that you do every so often, |
| and money. After all, a business promoting athletic | | | | just as a business can't put off routine maintenance of |
| clothing and footwear may not benefit too much from | | | | their equipment and expect it to function properly. |
| showing up in searches for evening wear. Is your goal | | | | Integrate your efforts into the entire process, and give |
| simply to increase your site's visitor traffic? Do you | | | | them the same focus as any other effort in the |
| want to generate more sales of a product? Is it part | | | | business, and they will return their investment much |
| of an effort to promote your digital brand? Each of | | | | more reliably, quickly, and ideally. |
| these goals benefits from different aspects of SEO | | | | |
