| What is Pantone? | | | | MATCHING SYSTEM® works so well. It takes all |
| PANTONE is the standard language for colour | | | | the guess work out of colour identification. Every |
| identification and communication and the worldwide | | | | computer monitor is different, every printer is different. |
| expert on colour. Pantone colour guides allow clients, | | | | Unless your equipment is calibrated with the Pantone |
| designers, and manufacturers to select, specify, match, | | | | huey, the colour depicted on your screen will not be |
| and control colour in many diverse applications. | | | | accurate and could be many shades off. |
| What is the difference between the solid colour decks | | | | More on Colour. |
| and the process colour decks? | | | | If you're planning to print using the Pantone® |
| The solid PANTONE MATCHING SYSTEM Colours | | | | Matching System, offset printing will give you the best |
| are produced by physically mixing inks to a given | | | | match, since it uses actual Pantone® ink. Digital |
| shade and laying the ink on paper in one pass, creating | | | | printing simulates the colour using a four-color matching |
| a solid field of colour. This type of printing is also | | | | process, so some digital printers may offer less |
| known as 'spot colour' printing. | | | | accurate colour matching on previously printed |
| What is CMYK? | | | | projects printed from pantone referenced colours. But |
| CMYK refers to four-color process printing, using | | | | remember you need to be printing high volume for |
| Cyan, Magenta, Yellow, and Black inks, and uses dots | | | | offset printing with pantone specific colours, otherwise |
| of the four inks printed in close proximity to each other. | | | | it can work out very expensive. |
| When viewed by the human eye, the dots are | | | | However, for new low volume projects where the |
| 'blended,' creating the illusion of a solid field of colour. By | | | | client does not specify a pantone specific colour, digital |
| varying the dot sizes, literally millions of colours can be | | | | is the way to go, because proofing Digitally offers |
| simulated within the relatively restrictive 'gamut' of | | | | accurate proofs since you see an actual sample of |
| CMYK. | | | | the printed piece. Accurate colour proofing for offset |
| There are two basic CMYK standards used in the | | | | printing can be expensive. For Customization digital |
| world for the shading of the CMYK inks: SWOP(R) | | | | printing offers the most affordable way to customize |
| standard, used primarily in North America, and Euro | | | | marketing materials, direct mail pieces, letters, etc. Also, |
| standard, used primarily in Europe. | | | | if you need it fast, digital offers quicker delivery.c Margi |
| Why are Colours Different Online? | | | | Furlong. |
| Colour is very subjective, which is why the PANTONE | | | | |
