| Printing plays a vital role in every business. | | | | Market research shows us that the colour printer |
| When it comes to communication with the outside | | | | market is driven by falling prices,increasing speeds and |
| world, hand in hand with a web presence, printed | | | | a growing need for in-house colour printing. |
| documents are often where prospective customers | | | | The drop in prices of colour page printers and the |
| and other trading partners receive their first impression | | | | availability of easy to operate software has in many |
| of you. | | | | cases made it viable for companies to produce their |
| The brochures, price lists and even invoices you print | | | | own colour documents where theywould have |
| every day sit on your customers’ desk | | | | previously outsourced to a third-party print and design |
| ‘speaking’ for your company. | | | | agency. |
| But, organisations generally under-value printing and | | | | |
| therefore rarely make strategic decisions about their | | | | What about the quality of the print? |
| printing needs. | | | | There is no need to worry about compromising print |
| Market research show that there are compelling | | | | quality. Affordable colour office printers have |
| business reasons to bring in-house as much colour | | | | developed to the point where you don’t need to be |
| printing as possible. Despite the mistaken notion that | | | | an expert who understands colour reprographics to |
| in-house colour printing is much more expensive, | | | | produce high-quality professional looking marketing |
| businesses, both large and small, must always look at | | | | materials. |
| the benefits in-house colour printing offers. | | | | Printers that have a straight-through, single-pass colour |
| In the right hands an “In-house” colour printer is a | | | | process, as used in OKI Printers, employ similar |
| powerful marketing tool | | | | technology to high-end lithographic presses on which |
| Waste is greatly reduced with the introduction of | | | | magazines are printed. Remember that it is also |
| “In-house” printing. The ability to print business | | | | important that the printer you choose has built-in |
| cards, personalised direct mail, banners and point of | | | | software that automatically maintains the quality of |
| sale material on demand means your business is more | | | | colour output. |
| able to respond to the needs of its customers. | | | | Print “What you want, when you want it” |
| You may think that items like booklets, business cards | | | | These days, documents are distributed via email and |
| and banners are difficult to produce but if you choose | | | | printed by the recipient when required on a networked |
| a versatile colour printer from the OKI Printer range | | | | printer. The same logic can be applied to more than an |
| you will be able to use the integrated software options | | | | internal memo. It makes sensefor company letterhead, |
| to produce everything you need, quickly and easily. | | | | business cards, customer contact reports, personalised |
| The colour printer market is the fastest growing | | | | direct mail and point of sale material to be printed |
| segment in the printer industry. | | | | when required. |
