| I had no idea there wasn't a universal agreement | | | | time talking with the serious buyers, not the curious |
| among real estate agents about the use of flyers on | | | | ones. Without other listings to promote, we had no |
| yard signs. When we were selling our home by owner | | | | reason to talk to every person that saw our yard sign. |
| back in 1998 my biggest concern about flyers was | | | | Most of them just wanted to know the asking price. |
| keeping the sprinkler from hitting the box and smearing | | | | Our goals were different than the real estate agent's. |
| our inkjet printed papers. | | | | The flyers stayed on the sign. |
| We were standing next to our for sale by owner sign | | | | That being said, there are some things to keep in mind |
| talking with a real estate agent. He grabbed one of our | | | | when using real estate flyers. |
| flyers, looked it over and gave us some advice, "I | | | | 1. Keep the flyer box filled. Whenever people knocked |
| never put flyers on my signs." "Why?" We asked him. | | | | on our door without an appointment, their first words |
| "I want buyers to call me directly to get questions | | | | were always "The flyer box was empty..." |
| answered. If all the information is on the flyer, they | | | | 2. Inkjet printed flyers will smear in humid weather, |
| don't have a reason to call me and I don't have a | | | | even if the box is waterproof. Print the outdoor flyers |
| chance to show them other homes." It made perfect | | | | on a color copier or a laser printer. |
| sense, except we only had one home to sell. | | | | 3. Include the vital statistics that buyers want to know |
| If you are experienced in sales, it certainly would be | | | | about: price, address, bedrooms, bathrooms, square |
| beneficial to talk with someone directly. But in our for | | | | feet, year built, contact information, website, photos |
| sale by owner situation, we preferred to use our limited | | | | and a description of your home's best features. |
