Poster Printing: 4 Pros and Cons of Choosing Digital or Offset Printing

Large poster printing for either promotional marketingx 100 inches. Your vinyl posters for instance can be
or simple home or store decoration can be hadprinted in floor to ceiling sizes that makes a great wall
affordably with either digital or offset printing. Thesewrap or a truck wrap.
two printing systems enable you to print big or largeWhen to print offset posters?
quantities of posters for your different needs.• When you’re printing bulk quantities of a
When to have your posters printed digitally?hundred pieces to several thousands you need to print
• You need to print digitally when you only need tooffset. Its high velocity rollers can output large numbers
have one or two posters printed. You can print asof posters easily. And because the prints are done en
much as 100 pieces, but because digital printing costmasse, you can expect bigger wholesale discount with
more, it is advisable to choose offset printing for bulkyour increasing volume.
orders.• Although ink in digital posters dries up fast, the
• Rush print jobs can also be printed digitally. Withprinting process itself can take several minutes for
the digital printing process, the ink dries up as soon aseach piece. When you print in thousands, printing may
the ink is exposed to air. The computer to printertake you forever. In offset printing once the setup and
technology also cuts through plating saving you evenplating is done, you can print thousands of pieces fast
more time. With this setup you can pick up your printsand wait a little while for the ink to dry so even if you
within the day. Of course, shipping may take additionalneed 10,000pcs you can have them in as short as two
time.days.
• Digital printers use a different ink that adheres to• Offset printing comes in industry standard posters
materials other than paper such as vinyl, fabric, andsizes of 11x17, 18x24, 24x36, and 27x39 inches. People
plastic. Although coated paper is durable, it is easilyare already familiar with these sizes, and they can fit in
damaged with water and is unsuitable to outdoormany standard display areas. You can also request
weather. Vinyl and plastic are ideal for the outdoors asfor a custom sized poster, but it may have additional
it receives minimal environmental damage. Fabric is acost.
choice for those who want their images to look like• You can choose from two standard materials, the
paintings.gloss text or the gloss cover. The gloss text is like the
• Extra large posters are only printed with digitalinside pages of the magazine, while the cover as the
printers. You can specify the exact size you wantname indicates is similar to the cover. Again, you can
your images to be printed with half inch increments.also request for other paper materials for your large
You can choose to print in large sizes of more than 50poster printing but this will entail additional cost.