| As MLM Professionals, Multi-Level Marketers, Network | | | | with.Understand that some will, some won't, and |
| Marketers, Internet/Online Marketers, and Direct Sales | | | | somebody's always waiting |
| Professionals, we must understand how we are paid | | | | Since prospecting simply means asking a series of |
| and focus our time and energy on specific activities | | | | questions, think of it as an interview. What types of |
| that will generate the results we want and need in | | | | questions would you ask someone in an interview? |
| order to get paid. There are two (2) ways we are | | | | You don't just want anybody to join your business do |
| paid in our industry: | | | | you? Or course not! We want to bring quality people |
| | | | into our business who want something different and |
| 1. Retail | | | | who are unwilling to accept a mediocre life. Therefore |
| 2. Recruiting | | | | don't try to sell and convince a person about your |
| I want to focus right now on recruiting. When we | | | | product. As I stated earlier, people join people, not |
| "recruit" people into our enterprise we must first | | | | business opportunities. They don't care about pills or |
| "prospect". What is prospecting and why are some | | | | potions. When you first start talking with a prospect, |
| people so afraid of it? Prospecting is simply connecting | | | | build rapport by them questions about themselves. |
| with people through a series of questions. It is not | | | | People absolutely love to talk about themselves and |
| selling and it is not telling. It is asking questions, listening | | | | will appreciate the fact that you care enough about |
| the answers, and responding in the moment. I cannot | | | | them to ask. Once you build the initial rapport THEN |
| tell you how many times I have had people call me | | | | transition into more fact-finding questions to learn more |
| from different home business opportunities and I could | | | | about the person. |
| tell right away that they were reading a script and | | | | MLM Prospecting Tip #3 - Build Rapport and Fact Find |
| were not actively in the moment and engaged in | | | | through questions. Do not start the conversation with |
| conversation. This is not the way to connect with | | | | your business opportunity. |
| people! | | | | Some examples of rapport building questions: |
| MLM Prospecting Tip #1 - People join people, not a | | | | - Where are you from? |
| business opportunity | | | | - What are some of your hobbies? |
| Learning the law of averages will be key when building | | | | - Do you have kids? |
| a MLM/Network Marketing Enterprise. Many people | | | | - Tell me a little about your background |
| underestimate the number of people they need to talk | | | | Some examples of transition questions |
| and connect with in order to achieve the desired | | | | - What has brought you to this point in your life where |
| results. Prior to starting my own business, I worked in | | | | you are considering a home-based business |
| corporate America as a business-to-business sales | | | | opportunity? |
| representative for a major digital copier company. I had | | | | - What kind of income are you looking to generate in |
| to undergo intense sales training and the first thing I | | | | your life? |
| learned in the training was the law of averages. The | | | | - Other than money, what are you looking for in a |
| more people you talk to, the greater the probability you | | | | business of your own? |
| will have to make a sale. It's a numbers game. As your | | | | - In a calendar year, what type of salary are you |
| skills increase you will not have to talk to as many | | | | accustomed to earning? |
| people to get the desired results. However, understand | | | | MLM Prospecting Tip #4 - Prospecting = Interviewing. |
| that the more people you talk to and the better the | | | | Interview and quality for the business. You are looking |
| get, the more sales you will get. That is the law of | | | | for people who are the 3% out of the 97% of people |
| averages. | | | | who will fail in MLM. |
| MLM Prospecting Tip #2 - Don't underestimate the | | | | My hope is that you have found this information |
| number of people you need to connect | | | | valuable and useful. |