Is Offset Printing Dead in a Digital World?

The word digital has become commonly used in theAlso, the aluminum plates used for the technique
modern world. Modern processes in industries such asbecome sensitive due to chemical oxidation, and if they
banking, advertising, production, insurance, investments,are not cared for properly, they may print in
and just about anything else have become digital. Thenon-printing areas.
printing industry is not spared from this digital wave,In terms of economic viability, offset printing is not
and most printing companies are employing powerfulpractical for individual print or low-volume runs; the cost
computers and high-tech printing machines for theirto print a low number of documents is often prohibitive.
digital printing services.So is offset printing archaic in this digital age?
There are many advantages to digital printingHardly. It is still the most common choice for efficient,
technology. For example, digital printing processeshigh-quality, high-volume printing. A single print run can
electronic files and produces beautifully colored imagesproduce thousands of copies; and the more copies are
without the need for printing plates. Without the plates,printed, the lower the unit cost. Printing high volumes
setting up the printing machines would require less time.using digital printing, on the other hand, is very
Another advantage is that color manipulation,expensive, which is why digital printing is more suited
color-to-color registration, formatting, and all otherfor individual or low-volume print jobs.
image alteration processes are done electronically,Digital printers are more expensive to maintain than
which reduces the amount of waste. With digitaloffset printers, taking a huge chunk of a company's
printing, short-run documents and images can beoperating budget. Offset printers, on the other hand,
printed on a relatively affordable price. Indeed, theproduce high-quality copies using cheap and quick
benefits of digital printing have made it immenselyplates.
popular.While offset printers use simple oil-based inks, digital
Offset printing, on the other hand, is a more traditionalprinters utilize more expensive special inks and toners.
printing technique where the inked image from aAdditionally, while offset printers can print on all kinds of
prepared plate is transferred to a rubber blanket thenpaper and other surfaces such as plastic, wood, cloth,
finally to a printing surface such as cardboard or paper.and metal, digital printers need special paper stocks
Offset printing is generally used in combination withthat are manufactured specifically for digital printing.
lithography, which acts on the opposite properties of oilNeedless to say, these stocks are more expensive
and water. The image to be printed receives thethan traditional ones.
oil-based ink from the offset machine's rollers. TheIn the end, it all depends on the job requirements
non-printing areas, however, draws a thin film of water,whether a client should choose digital or offset printing.
which prevents ink from saturating the non-printingOne thing is for sure though, unless a better method to
areas.provide high-volume copies cheaply and efficiently is
Offset printing produces images whose qualities aredeveloped, offset printing is here to stay.
somewhat inferior to those produced by digital printing.