| The latest digital photography equipment makes the | | | | to shoot green-screen. This is the same technology as |
| process of photographing an event a lot easier that in | | | | used in the film industry where the photo is taken |
| the pre-digital era. So what exactly is the modern day | | | | against a green or blue background and then an image |
| workflow for shooting an event. | | | | is inserted into the background, you could walk on the |
| If it's an indoor event such as a school prom or | | | | moon or be on a beach without leaving the building. |
| black-tie dinner then the studio will first be setup. Once | | | | After the photos have been viewed and an image has |
| the backdrop and lighting is setup and tested then it's | | | | been selected by the guest it can be purchased. Again |
| time to take the pictures. You'll need a subject | | | | this is where the magic of digital comes into its own. A |
| obviously and when they're posed in a relaxed and | | | | digital image could be put onto a USB stick or burned |
| smiley manner then it's time to click the shutter. | | | | to a CD. If an old fashioned print is required it can be |
| Now the digital magic starts. Once the image is in the | | | | output to the digital printers. The latest Dye-Sublimation |
| camera it needs to be transferred to a central | | | | printers offer lab quality photographs, indeed most of |
| computer system. Effectively the camera becomes | | | | today's high street photo kiosks use Dye-Sublimation |
| part of the computer network either through an | | | | technology for print output. An event photographer |
| physical Ethernet cable or, more conveniently, over a | | | | may use two or three printers that allow different |
| wifi connection. The image is transferred to the central | | | | sized prints to be produced, right there at the event |
| computer and it can then be displayed on a computer | | | | and printing can take less than a minute. Slip in mounts |
| monitor where the guests can view the images almost | | | | complete the process to produce a quality printed |
| instantaneously. Specialist event photography software | | | | product. |
| is usually used for displaying these images. This | | | | Other products such as mugs or mouse mats can be |
| software is specifically written to enable the images to | | | | created given the correct equipment although this |
| be viewed and selected quickly. The software is | | | | equipment is bulky and not usually taken on-site, these |
| usually operated by an assistant or sales person but | | | | are more of an after event sale item. This leads us |
| separate viewing stations can be used that work with | | | | onto the next step that's been made possible by digital |
| a touch screen and let the guests browse and select | | | | photography, that of putting the photos onto the |
| their images themselves as well. | | | | internet where they can then be viewed and |
| The event photography software is also able to | | | | purchased after the event. Special gallery software to |
| overlay graphics or text onto the photographic image | | | | display the images on a website and allow the images |
| to produce a wide range of finished images if required. | | | | to be purchased is the last step in the digital workflow |
| Magazine cover styled images are popular as well as | | | | for event photographers. Unfortunately, if a print is |
| graphics relating to sports. Corporate logos can be | | | | ordered, we have to rely on the good old analogue |
| incorporated into an image to brand a photo for | | | | postal system to deliver the final product. Unless the |
| corporate events. | | | | guest chooses to purchase a digital version of the |
| Another popular function of the software is the ability | | | | image that is. |
