| Offset printing is considered the grand father of all | | | | to printer technology that allows them to print your |
| printing processes. They may be old but the offset | | | | materials in short run and print them at very cost |
| printing process has stood the test of time and up to | | | | effective rates. However, plates are necessary to |
| today brings quality prints at very affordable prices. | | | | create large number of prints as such, when you order |
| However, offset printing relies heavily on mechanical | | | | in bulk and you need your prints at a fast turn around |
| processes such as plate production, because of this | | | | time, offset printing should be your choice. |
| you need to have bulk orders of prints in order for | | | | 2. Both printing technologies offer full color printing |
| your materials to be cost effective. | | | | process. However, unless you plan to print in short run, |
| Printing companies overcame this short coming with | | | | offset printing is still the best option that you can have. |
| the development of various technologies - namely | | | | Both printing technologies use the four color process |
| digital printing. In this day and age, computers play a big | | | | using yellow, cyan, black and magenta to produce |
| role in how we live our lives. And it has increased the | | | | different hues. The only difference is that the offset |
| effectiveness of several appliances and functions. The | | | | printing process “stamps” the colors in the |
| improvements extends to different things even extend | | | | substrate using the plate and the ink rollers. On the |
| toward the real of printing. | | | | digital printers, the ink is just sprayed on top of your |
| Digital printing uses the aid of computers in order to | | | | substrate. |
| process your prints and produce them without the use | | | | 3. For emergency processes and when you |
| of plates and other mechanical processes like film | | | | want your prints done in rush processes, then you |
| stripping and color separation. Because of this, a wide | | | | should definitely choose digital printing. Offset printing |
| array of printing options has become available to | | | | requires a lot of pre-press set up and the processes |
| people and there is greater freedom on how they | | | | that you go thru are time consuming but unavoidable. |
| want their prints done. | | | | Digital printing allows you to by pass all mechanical |
| In order to help you decide whether you want to print | | | | processes and lets you print your materials at very |
| your materials in offset or in digital, here are the pros | | | | fast turn arounds. |
| and cons of using digital printing: | | | | 4. Digital prints and printing is still in its infancy |
| 1. Printing thru the digital method is definitely | | | | stage and many design options are still not available |
| cheaper than offset printing when it comes to short | | | | thru digital means. Processes like embossed printing, |
| run prints. On bulk orders however, offset printing is still | | | | stamping, special custom folding and stapling are |
| king. As I have said earlier, printing thru the digital | | | | processes that can’t be done through digital means |
| process does not require mechanical processes that | | | | - YET. Just wait for more technological advances to |
| add to the production cost. Printing digitally uses direct | | | | make this services available when you print digitally. |
