Cost-cutting Essential to Maintaining Profits

Why cut costs now?percentage of time each employee is doing productive
Efforts are multiplying to cut costs wherever possiblework, you can save a lot of money. Encourage
in order to achieve or preserve high profits. Theemployees to use their down time either for gaining
resulting benefits for all of a company's employeesadditional training or for seeking ways to improve the
should be obvious.efficiency of their processes.
It should be obvious, but sometimes it is not. One of theSeek suggestions from employees - Ask your people,
lessons of the Dot-Com debacle is that many of the"How can we accomplish the same thing for less
companies went belly up due to profligate spending bymoney?" You will be surprised at the creativity they
the executives.have. At my company, for example, in response to an
Of course, you would like to achieve high profits byemployee suggestion, water coolers placed at
having a record-breaking sales year, but that may notstrategic locations throughout the plant have replaced
be likely to happen this year given all of theproviding individual bottles of water to employees. This
uncertainties of the economy and the political situation.has already resulted in a significant savings per week.
Levels of sales success are certainly unpredictable.Better use of copiers - Employees can save
The level of sales, however, is only one ingredient inconsiderable copying expense by using color copiers
the recipe for success. You must also be interested inonly for final drafts and increase the incidence of
keeping your costs as low as you can, because thetwo-sided copying.
real number to watch is your profit, the differenceHow can we cut costs even more?Everyone in your
between your income and your spending. Rememberworkplace can get involved in this process by finding
that this year can be more successful than last yearopportunities to...
even with lower sales if you can reduce your spending- Improve your processes so that you can accomplish
enough.the same excellent results in less time, with less effort,
To increase profits, you can either increase yourand for less expense;
income, reduce your spending, or both. As your- Eliminate waste;
salespeople are aggressively searching for additional- Employ teamwork; and
customers as well as seeking opportunities for more- Find ways to add value to what you are doing
sales to existing customers, the rest of the employeeswithout adding cost.
can work on the other end: reducing costs. If sales areIdeas neededYou need each employee and every
lackluster or even dismal, your cost-reduction effortsdepartment to bring forward any suggestion or idea on
can ensure your survival. On the other hand, if salescutting costs. Create multiple ways of passing along
are great, you can use them to achieve a banner year.each idea, such as:
Get everyone involved- Present it to your department manager;
Everyone can participate in cost-cutting efforts. Here- Share it with any member of your Quality Circle;
are a few examples:- Write it down and drop it in a suggestion box at your
Reduced travel - Many meetings formerly held insite; and
person are now managed by video-conference or- Call it in to a suggestion hotline (voice-mail).
simply by teleconference. Perhaps even seniorInvestments must continue
managers can reduce their in-person meetings fromAll of this emphasis on cost-cutting creates the danger
one a month to one per year.of cutting too much. The purpose of all of these
Increased use of e-mail - Communications that oncemeasures is to ensure your ongoing profitability.
took place in person or by phone are now routinelySome things you should not cut. For instance, you must
done by e-mail. Even faxes are beginning to usenot cut expenditures your need for facility upkeep or
network connections rather than more costlyupgrades or to keep pace with technological
telephone lines.advances. Neither can you afford to cut back the
Economy of scale - By combining the purchasingservice you offer to your customers. They must
power of multiple sites, you can reduce the cost ofcontinue to receive the best service you can deliver,
routine purchases, such as uniforms, computers, andcombined with the speed and accuracy they have
office furniture by obtaining volume discounts fromcome to expect.
your suppliers. Negotiating new leases for photocopiersIn reality, these are all investments rather than costs.
and other equipment might save you thousands ofYou cannot afford to neglect your investments in
dollars per month.facilities, technology, and your people. The long-term
Increased utilization - If you can increase thecosts would be too high.