| Have you checked out the prices for custom printing | | | | Online brochure printing is less expensive. Short run |
| at your local printer lately? I did. I wanted to create | | | | printers that offer brochure printing online have made it |
| some nifty tri-fold brochures that would present my | | | | very cost effective to do so. They use special printing |
| small business in a more professional light and give | | | | equipment that makes it affordable to print and |
| them away to potential clients or put them in places | | | | produce smaller quantities. And they pass those |
| where prospective customers could pick them up. I | | | | savings on to the consumer. |
| figured I'd give some out at an upcoming expo in my | | | | Full-color options don't cost much more than single |
| community at one of the tables. And I could even mail | | | | color or black and white jobs. At my local printer, there |
| some out when customers called asking about my | | | | was a huge difference between the cost of full or |
| business. | | | | four-color print jobs and one color of ink. Online printers |
| However, after I got the price quotes from the local | | | | typically use different technology, however. Many offer |
| print shops, I had to rethink that concept entirely! I was | | | | digital color printing as opposed to offset color printing. |
| having a hard time justifying where I would get the | | | | So you can get full-color jobs at great rates. |
| money for that printing when I discovered how many | | | | I can design my own brochures. Using simple software, |
| copies I'd need to print to get a good per piece rate. | | | | I can create a brochure and email it to my online printer |
| And then when I found out how much full color printing | | | | without a problem. If I were to have a full-color |
| was, I thought for certain I was going to have to whip | | | | brochure created locally, I would need to worry about |
| up something cheap in just black and white and make | | | | color separations and all kinds of technical stuff I really |
| copies on my office copy machine before the expo. | | | | am not well versed in. But because my online printer |
| After checking around locally, however, I decided to | | | | prints color digitally, I don't have to deal with all that |
| investigate online. I looked for sources for brochure | | | | jargon or work with complicated specifications. I simply |
| printing and was pleasantly surprised. When I need | | | | upload the finished file. |
| cheap brochures printed from now on, I'm going to buy | | | | I get really fast turnaround time. Even though the online |
| online-and here are my top 5 reasons why. | | | | printer may be located several states away, I found |
| Many online brochure printers offer short-run printing, | | | | that most provided turnaround times of just a few |
| meaning you don't have to order quantities of | | | | days maximum. In less than a week, I could have my |
| thousands and thousands of brochures. You can order | | | | brochures in my hand. That kind of fast turnaround |
| much smaller quantities. Some places let you order 50, | | | | would cost an additional premium through my local |
| 100, 200, or 500 as the minimum order instead of | | | | printer. But this was the norm for the online printer I |
| 10,000 or 15,000. | | | | selected to print my brochures. |
