| While many people admire colorful prints, still, there are | | | | to the ones in the original design. 100% color accuracy |
| businesses and individuals who hesitate to go into full | | | | is impossible for a number of reasons. |
| color printing. For one reason or another, certain | | | | 1) Computer monitors are a different media from prints. |
| misconceptions about full color printing have kept them | | | | It has a different system that makes us see colors in a |
| at bay. | | | | particular way that is impossible to do in prints. |
| It is about time that we shed some light onto common | | | | Computer monitors add a combination of light particles |
| false impressions or mistaken beliefs regarding color | | | | to create colors while prints selectively deflect or |
| printing. | | | | subtract a certain kind of light for us to see the colors |
| Let us break the myths that surround color printing and | | | | we want. |
| free yourself from heedless worries. With full colorful | | | | 2) The color profile of the computer monitor is RGB |
| printing, you can take in all the benefits that comes with | | | | while the printer works by producing colors using |
| the territory without thinking about anything that might | | | | CMYK. |
| upset it in the process. | | | | 3) You also have to understand that once you opt for |
| Let us see which fallacies are out there about color | | | | a colored paper stock, the colors will automatically look |
| printing and we will set them straight. | | | | different. Either the colors will pale in contrast to the |
| Myth 1 - Full Color printing is an expensive option that | | | | paper color or the paper will overwhelm the inks, |
| only individuals and businesses who have enough | | | | adding the paper’s own color shade unto the |
| investment in the printing projects dare only get it. | | | | outcome of the print, or both. |
| Fact: Full Color printing is not an expensive process. It | | | | 4) An inexperienced printer will surely fail to provide |
| does not limit itself to people with huge budget | | | | you with color accuracy, if they lack skills and the |
| prepared for it. Color printing, as made available and | | | | proper technology. |
| efficient by technology, is done at very competitive | | | | These, among many other reasons, complicate the |
| prices. | | | | procedure of color accuracy. Nevertheless, printing |
| You can have full color business cards, both sides | | | | professionals can match the colors onscreen with the |
| even, without paying through your nose. Color printing is | | | | print output without you really noticing much difference. |
| a common process that is not exclusive to anyone or | | | | This is the kind of quality your color printer should |
| to any price. | | | | produce. |
| Myth 2 – Prints run through color printing easily | | | | Myth 4 – All color printers produce the same result. |
| fades. | | | | Fact: If you believe this is true, then you might be with |
| Fact: Any printed material will fade in time. | | | | a wrong printer. Printers are different and will produce |
| Nevertheless, color printing will last a substantial amount | | | | different results because even though they have the |
| of time without fading. With all the developments | | | | same machines, their skills and expertise are the |
| nowadays, your prints can even endure direct | | | | determining factor which discerns whether the colors |
| exposure to sunlight without fading for a certain | | | | are right or not. |
| duration. | | | | It’s probably about time you re-examine your |
| Nevertheless, if you want to immortalize your prints, | | | | printer. Ask for samples from printers and study it |
| the best way to do it would be applying layers of | | | | carefully. Find a reliable printing company who can bring |
| protection like a UV coating. Also, you should really | | | | you highly satisfying color printing jobs every time, all |
| prevent having your prints exposed to sunlight, | | | | the time. |
| especially if the inks used are non-UV protected. | | | | Once you have this partnership, you won’t be |
| Myth 3 - Full Color printing produces prints that are too | | | | convincing yourself that this is probably all there is to |
| different from the original design. | | | | color printing. Because once you’ve found the right |
| Fact: Any printer will tell you that printing companies | | | | full color printing company, you won’t have room |
| can only print and match colors as closest as possible | | | | for these doubts anymore. |
