| 1. Save money | | | | businesses to introduce more colour to important |
| Cost is often the driving force behind many | | | | marketing documents. It has been claimed that use of |
| business decisions. Examining all the printers and | | | | colour can increase ease of reading by 80%, reduce |
| photocopiers in a business allows any weaknesses, | | | | errors by 80% and increase brand retention by 70% |
| such as inefficient and high cost devices, to be | | | | (canon.co.uk/About_Us/Press_Centre |
| targeted and an improved print strategy implemented. | | | | Press_Resources/Feature_Stories |
| This can also make it easier for a business to run all | | | | Guide_to_colour_printing_in_the_office.asp). |
| printers, photocopiers, multifunctional devices and | | | | 4. Save time |
| scanners as one fleet, keeping only the most efficient | | | | Ensuring that all printers and photocopiers are running |
| photocopiers and printers running and allowing tighter | | | | efficiently limits the time spent waiting for output and |
| controls to be implemented on all printing. It has recently | | | | reduces downtime as only the most reliable devices |
| been estimated that the Texas government will save | | | | are used. A managed print service could also help |
| $33 million by limiting the choice of photocopiers to 11 | | | | businesses to implement an appropriate document |
| models, standardising photocopying and printing across | | | | management system decreasing the amount of time |
| state agencies and negotiating a fixed cost for all the | | | | employees spend searching for documents, |
| devices (window.state.tx.us/txsmartbuy | | | | streamlining document workflow. |
| sourcing_info.html). | | | | 5. Improve Security |
| 2. Environmental Factors | | | | Introducing a uniform print strategy across all printers |
| Examining a business's print strategy helps pinpoint any | | | | and photocopiers allows the implementation of security |
| printers or photocopiers that are the least energy | | | | measures for all devices, helping to make sure |
| efficient or use excessive and wasteful amounts of | | | | documents are kept safe and confidential. These can |
| toner. These devices can then either be replaced by | | | | range from hard disk protection, to blocking of certain |
| more energy and toner efficient printers or | | | | employees to password and fingerprint recognition. |
| photocopiers or the printing can be rerouted to existing | | | | Having uniform measures in place means that security |
| efficient devices that are not being utilised to their full | | | | can be monitored and makes sure that all devices |
| extent. A solid print strategy can also help to reduce | | | | have the appropriate amount of security necessary. |
| unnecessary prints by targeting areas or employees | | | | Today, businesses do not just expect to acquire a |
| carrying out the most printing and implementing | | | | photocopier from office equipment suppliers but look |
| software to track prints, identify users and set up | | | | for consultancy, on going support and a complete print |
| authorisation for large print jobs. | | | | solution. Good photocopier suppliers should be |
| 3. Increase marketing success | | | | equipped to deal with this change in the market and |
| Businesses taking control of their printing and adopting | | | | able to offer a print audit and make the necessary |
| a strict print strategy can limit the amount of colour | | | | suggestions to help businesses create an efficient print |
| printing to only the most important documents. | | | | strategy, significantly reduce print costs and streamline |
| Reducing unnecessary printing and limiting draft copies | | | | business workflow. |
| of documents to black and white only could allow | | | | |
